31 January 2013, Singapore – POWER 98FM launches WhatsApp Messenger (+6598209800) to allow listeners another platform to interact with the DJs from the lifestyle radio station.
Launched last week, the station is happy that 80% of listeners have switched from sending SMSes to sending free WhatsApp messages with over 1000 interactions. Listeners are encouraged to send in photos, videos and converse LIVE with the DJs on shift.
The new platform is launched with SEIKO for their current Valentines’ Day campaign ‘The Power of Love” using WhatsApp.
Since its revamp in March last year, the station has used social media platforms to reach out to their target audience, i.e. the emerging affluent, PMEB crowd from 25 to 40 years of age.