7 September, 2010, Singapore – Crabtree & Evelyn unveiled Iris, their new range of fragrance and body care, which was inspired from a single, glorious bloom prized for centuries by royalty and nobility from its origination in Florence (Firenze), Italy and a favourite of Renaissance perfumers who featured it in their elegant creations.  First brought to England from Italy in the 1400s, archival history indicates King Edward IV favoured its use to scent his wardrobe.

Iris Flowers

Crabtree & Evelyn launched the the new fragrance for the body and home in Singapore today at Mandarin Oriental Hotel to the media and guests.  Armed with the Canon Ixus 300HS point and shoot camera, I snapped quite a lot of photos at the event to test the review set.

Congratulatory Board signed by guests and media

Jessica Tan, Miss Singapore Universe 2007

Brand Guardian of Crabtree & Evelyn - Dato’ Sandra Lee and Ownership

Over 20 years ago, Dato’ Sandra Lee and her husband were introduced to Crabtree & Evelyn, while on vacation in California where they stayed in a boutique hotel that provided Crabtree & Evelyn toileteries.  Dato’ Sandra Lee and her husband acquired Crabtree & Evelyn from previous owner Cyrus Harvery.  Dat’Sandra’s involvement with Crabtree & Evelyn has been gradual over the years.  During the brand’s rebranding exercise in 2009, she decided to helm the project and joined the brand on a full-time basis spearheading the group’s management and operations team in the UK and US in new product development.  Dato’ Sandra’s husband, Tan Sri Lee Oi Hian is the Group Ceo of Kuala Lumpur Kepong Berhard (KLK).  KLK, a Malaysian multinational company, which is also involved in plantation and property development, funds and manages Crabtree & Evelyn but the creative team remains based in UK, with research, manufacturing and distribution facilities in the US & UK.

Dato Sandra, born and bred in Singapore, moved to Malaysia upon marriage some 29 years ago where she resides in Ipoh, Perak, the birthplace of her husband, Tan Sri Lee Oi Hian.  She has 2 sons and 2 daughters aged between 21 and 27.  Dato Sandra is actively involved in philanthropy, such as being co-founder and Executive Chairperson of Persatuan Daybreak, a vocational training centre for the physically challenged to be self-reliant an independent.

She is also an active member of the Board of Governors of Sekolah Menegah Jenis Kebangsaan (SMJK) Sam Tet and SMJK Ave Maria where her four children received education.  She raised RM 1.5m for the school building fund and oversaw the building project of the new facilities as fund raising Chairman.

The IRIS Collection

Comprising 10 SKUs priced from S$25 to S$88.

IRIS EDT 100ml (S$65), 30ml (S$25) - Exquisitely scented orris, prepared from the root of the iris flower. Blended with velvety accords of violet, jasmine, Italian bergamot, cassis, precious sandalwood, sensuous patchouli and a hint of fresh vetiver, Crabtree & Evelyn IRIS pays homage to a classic alluring ingredient.

IRIS Body Lotion 245ml - S$40 - Contains extracts of Iris, Peony, White Magnolia, and Elder Flower. This rich conditioning body lotions absorbs easily and leaves skin silky soft and wonderfully scented. Rose Hip and Evening Primrose Oils, both rich in essential fatty acids, are blended with Shea Butter and Coconut Oil to moisturise dry skin

IRIS Body Cream 200g - $68 - Contains extracts of Iris, Peony, White Magnolia, and Elder Flower. A rich blend of shea butter along with Rose Hips, Evening Primrose - both rich in essential fatty acids - Grape Seed, Jojoba, Wheat Germ and Sweet Almond Oils moisturise dry skin.

IRIS Bath & Shower Gel 250ml - S$35 - Extracts of Iris, Peony, White Magnolia and Elder Flower, and glycerine combine to leave skin cleansed, conditioned and wonderfully scented. Free of lauryl sulphates, parabens, mineral oil, and propylene glycol.

IRIS Fragrance Diffuser 200ml - S$88 - This elegantly shaped reed diffuser scents living spaces with the alluring fragrance of iris, violet, jasmine, Italian bergamot, cassis, precious sandalwood, sensuous patchouli and a hint of fresh vetiver.

IRIS Home Fragrance Spray 100ml - S$30 - The enticing scent of Iris, subtly blending with captivating precious wood accords.

IRIS Scented Drawer Lining Papers 6 Sheets - S$45 - Lightly scent your clothing using these decorative drawer liners - generously sized papers scented with our alluring bouquet of exquisitely scented orris, prepared from the root of the iris flower, blended with precious sandalwood, sensuous patchouli and a hint of fresh water

IRIS Soap 3x85g - S$28 - Enriched with a moisturising blend of shea butter and essential oils, these fragrant triple milled soaps sumptuously soften the skin

IRIS Candle - $45 (available in December 2010)

IRIS Candle (open view) - S$45 (Available in December 2010) Total approximate burn time : 40 hours. Do not burn candle for longer than 3 hours at a time.

Crabtree & Evelyn outlets in Singapore can be found at:

  • The Shoppes at Marina Bay Sands #B2-16A
  • Paragon #B1-26
  • Ngee Ann City #B1-13
  • The Centerpoint #01-12A
  • Raffles City Shopping Centre #B1-29
  • Vivocity #01-09
  • Suntec City Mall #01-069
  • Bugis Junction #01-14
  • Tampines Mall #01-31A
  • Parkway Parade #01-07
 

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