Discover America: Great American Food Stories culinary guide has been launched by the destination marketing organsiation for the United States, Brand USA. The culinary initiative aims to promote gastro-tourism as well as to showcase U.S. as a culinary destination for world travellers.
The guide featuring thirty one James Beard affiliated chefs with recipes from all regions of the U.S. is produced in six languages by the Department of State’s Diplomatic Culinary Partnership in cooperation with the James Beard Foundation and Brand USA.
As part of the launch campaign, five of the featured chefs will travel to five markets in Asia which will coincide with the U.S. Independence Day celebrations at U.S. missions in China, Australia, Japan, Taiwan and South Korea. The five featured chefs include Rick Bayless of Chicago, IL, Tory McPhail of New Orleans, LA, Barbara Lynch of Boston, MA, Bryce Gilmore of Austin, TX and Sam Kass of Washington D.C.
The printed version of the guide will be available in markets where Brand USA has representation. A digital version will be broadcast on all Brand USA channels. Culinary destinations and Q&A sessions with participating chefs will be available.
You can also share your own U.S. food and culinary travel experiences on DiscoverAmerica.com/foodstories or on social media platforms with the hashtag #FoodStoriesUSA.
It is time to Discover American Food.
