#OneDayOffline

Cathay Pacific Launches #onedayoffline Global Campaign

Cathay Pacific #OneDayOffline
Cathay Pacific #OneDayOffline

Cathay Pacific Airways launches a new global campaign #onedayoffline based on the airline’s core brand philosophy of Life Well Travelled. It strives to enhance the overall travel experience of passengers and enable them to experience more genuine, meaningful and memorable moments along their journey.

Mobile technologies and social media platforms have become dangerously addictive. The average adult checks the phone 150 times a day while 30% of iPhone users check their Twitter feeds before getting out of bed. The virtual world might just get in the way of some special real world moments.

#OneDayOffline
#OneDayOffline

Cathay Pacific aims to create a social media movement to discover what Life Well Travelled means to passengers and to inspire travellers to see the world in different ways, to experience richer real world moments and creating more meaningful memories. Travellers will be encouraged to experience the world from a whole new perspective simply by switching off their online connection next time they travel.

#OneDayOffline
#OneDayOffline

The airline has enlisted influential bloggers, top YouTube and Instagram users and celebrities around the world in the #onedayoffline campaign. YouTuber Devin Graham from the United States, with over three million followers and artists such as Hong Kong DJ/actor Sammy Leung are amongst some of these key influencers. They will switch off their devices and recognise real moments during their next journey.

 

Visit www.onedayoffline.com for more information.

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