Sony Music Group Opens Southeast Asia HQ in Singapore

Sony Music Group opened its 7,000 sqft flagship headquarters for Southeast Asia at Duo Tower in Singapore today. The new office is home to SMG companies including Sony Music Entertainment, Sony Music Publishing, and artist and label services company The Orchard, as well as the new base for Sony Interactive Entertainment, creators of PlayStation.

House specialists in pan-regional marketing, data analytics, human resources, finance, digital innovation, business development, A&R and publicity focused on Singapore and the wider region, will be based in this new HQ.

Sony Music Group is home to some of the most well-known artists and songwriters in Southeast Asia, including, Eric Chou, Sezairi, Tabitha Nauser, Gary Valenciano, Zee Avi, Dandy Hendstyo, Rhosy, Jason Chan, A-Teez, Ben&Ben and Fatin, who work hand-in-hand with a wide network of producers, songwriters and other entertainment professionals to chart the direction of the Asian music scene. 

(From left to right) Mr Andrew Smith, Executive Vice President, Operations and Chief Financial Officer, Asia, Sony Music Entertainment; Mr Ben Farmer, Senior Vice President, Human Resources, Sony Music Entertainment; Mr Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment; Mr Alvin Tan, Minister of State for the Ministry of Trade and Industry and the Ministry of Culture, Community and Youth; and Mr Lim Tse Yong, Vice President and Head, Capital Goods and Conglomerates, Singapore Economic Development Board officiate at the opening of Sony Music Group’s Southeast Asia headquarters in Singapore. (Sony Music Group photo)

The opening was attended by Singapore’s Minister of State for the Ministry of Trade & Industry and Ministry of Culture, Community & Youth, Alvin Tan, Lim Tse Yong, Vice President of Singapore Economic Development Board, senior leaders from SMG companies.

Sony Music Entertainment Singapore artists Sezairi (4th from left), Benjamin Kheng (3rd from right) and Linying (2nd from right) join distinguished guests and Sony Music Entertainment executives to celebrate the opening of Sony Music Group’s Southeast Asia headquarters. (Sony Music Group photo)

Singaporean superstars Sezairi, Linying and Benjamin Kheng sang a medley of their hits in a pre-recorded performance and later surprised the audience by revealing themselves at the opening ceremony.

“Asia is a diverse and vibrant region that has become a cultural force to reckon with, boasting some of the best talent and creators in the world. Sony Music has a rich history of discovering and supporting some of the most iconic artists and impactful music originating from Asia, and it is fitting that Singapore, a technology, business and arts hub that’s long been considered a gateway to the rest of Asia, is the base for the next stage of our growth. Our new Southeast Asia headquarters will enable us to work more closely with our sister companies, blending innovation with entertainment to create even more benefits and opportunities for artists across the region”. 

Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment.

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