Sony Music Group opened its 7,000 sqft flagship headquarters for Southeast Asia at Duo Tower in Singapore today. The new office is home to SMG companies including Sony Music Entertainment, Sony Music Publishing, and artist and label services company The Orchard, as well as the new base for Sony Interactive Entertainment, creators of PlayStation.
House specialists in pan-regional marketing, data analytics, human resources, finance, digital innovation, business development, A&R and publicity focused on Singapore and the wider region, will be based in this new HQ.
Sony Music Group is home to some of the most well-known artists and songwriters in Southeast Asia, including, Eric Chou, Sezairi, Tabitha Nauser, Gary Valenciano, Zee Avi, Dandy Hendstyo, Rhosy, Jason Chan, A-Teez, Ben&Ben and Fatin, who work hand-in-hand with a wide network of producers, songwriters and other entertainment professionals to chart the direction of the Asian music scene.
The opening was attended by Singapore’s Minister of State for the Ministry of Trade & Industry and Ministry of Culture, Community & Youth, Alvin Tan, Lim Tse Yong, Vice President of Singapore Economic Development Board, senior leaders from SMG companies.
Singaporean superstars Sezairi, Linying and Benjamin Kheng sang a medley of their hits in a pre-recorded performance and later surprised the audience by revealing themselves at the opening ceremony.
“Asia is a diverse and vibrant region that has become a cultural force to reckon with, boasting some of the best talent and creators in the world. Sony Music has a rich history of discovering and supporting some of the most iconic artists and impactful music originating from Asia, and it is fitting that Singapore, a technology, business and arts hub that’s long been considered a gateway to the rest of Asia, is the base for the next stage of our growth. Our new Southeast Asia headquarters will enable us to work more closely with our sister companies, blending innovation with entertainment to create even more benefits and opportunities for artists across the region”.Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment.