Mondelēz International has teamed up with South Korean KPOP group BLACKPINK for a ground-breaking OREO x BLACKPINK collaboration offering bespoke products and activities and engagements across platforms in waves in Indonesia, Philippines, Thailand, Malaysia, Singapore, and South Korea in 2023.
Two distinctively BLACKPINK-inspired variants will hit the shelves of major retailers and e-commerce channels from early 2023, for a limited time only. Details of special OREO x BLACKPINK activities and contests lined up to delight and reward fans will be revealed shortly. Collectors of BLACKPINK memorabilia can look forward to new additions to grow their collections as well.
OREO’s previous collaborative coups in partnership with showbusiness superstars include the monster success of OREO x Lady Gaga, a campaign that ran in the U.S., Canada and Europe in 2021. OREO x BLACKPINK is exclusively for Asian markets.
“We are thrilled to announce the biggest partnership of Oreo and BLACKPINK in Asia. Music is a key
Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.
passion point and a great platform to spark playful connections with our consumers. Over the last
decade, we have seen the enormous rise of Kpop and its far reaching influence on Asian culture.
BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward
to bringing millions of Oreo fans and BLINKs together to create moments of play. We hope that the
infectious energy of Oreo x BLACKPINK will inspire consumers to Stay Playful & join the exciting activities
to follow. Watch this space for more to come!”