Sony Alpha A37 DSLR Comes with Loads of New Features

21 May 2012, Singapore – Sony’s new entry level DSLR, Sony Alpha A37, comes packed with features including:

Auto Portrait Framing for getting a top-quality portrait composition
Clear Image Zoom doubles effective focal length while maintaining full pixel count
Tiltable LCD making low/high-angle shots easier
Great results made easy with Superior Auto mode
16.1 effective megapixel Exmor APS HD CMOS sensor
High-speed shooting up to 7fps with Full-time Continuous AF in Tele-zoom Continuous Advance Priority AE mode, thanks to the Translucent Mirror Technology
Responsive, accurate 3-cross 15-point phase detection autofocus
High resolution Tru-Finder with 100％ coverage
Full HD 1080p, AVCHD (50i/25p) ensures smooth, high quality video
High sensitivity with wide ISO 100-16000 range

The Sony Alpha A37 will be available in Asia Pacific from June 2012. Pricing is not available as yet.

Specifications:

Features	SLT-A37
Type	Interchangeable lens digital camera with Translucent Mirror Technology
Lens Compatibility	A-mount lens system. Operation also confirmed with Minolta and Konica Minolta AF lenses
Image Sensor	APS-C type (23.5 x15.6 mm) Exmor™ APS HD CMOS sensor with 16.1 effective megapixels
Processor	BIONZ™ image processor
ISO Sensitivity Range	ISO 100 – 16000 (still images)
HD movie record	Full HD AVCHD 1920 x 1080 50i/25p; MP4 1440 x 1080 25fps 25fps image sensor output
Electronic Viewfinder	TruFinder™ electronic viewfinder with approx. 1,440k dots effective resolution (max.) and 100% coverage
LCD	6.7 cm (2.7″) Clear Photo LCD with 230k dot resolution; tilts up or down
Digital Zoom	Clear Image Zoom: approx. 2x (still images) Smart Zoom: approx. 1.4x/2x (still images) Digital Zoom: approx. 4x (still images / movies)
SteadyShot™ INSIDE	YES
Autofocus System	TTL 15-point phase detection AF system with 3 cross sensors; Object Tracking AF
Picture Effect	11 types (15 variations): Posterization (Colour, B/W), Pop Colour, Retro Photo, Partial Colour (R,G,B,Y), High Contrast Monochrome, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Monochrome, Miniature
Continuous Burst Shooting	Up to 7 frames per second (Tele-zoom Continuous Advance Priority AE mode) Up to 5.5 frames per second (full resolution)
Battery life (still images)	Approx. 450 shots (Viewfinder) / approx. 500 shots (LCD monitor) (CIPA measurement)
Built-in Flash	GN10 (in metres at ISO 100)
Other features	Auto Portrait Framing and Self-Portrait; Face Detection and Smile Shutter; Superior AUTO; Sweep Panorama (2D/3D); Auto HDR; DRO; Hand-held Twilight mode; Creative Styles
Media	Memory Stick PRO Duo / Memory Stick PRO-HG Duo; SD / SDHC / SDXC
Dimensions (WxHxD)	Approx. 124.4 mm × 92 mm × 84.7 mm (excluding protrusions)
Weight	Approx. 448g (body only) Approx. 506g (with battery and Memory Stick PRO Duo)
Supplied software	PlayMemories Home; Image Data Convertor

Features	SLT-A37
Type	Interchangeable lens digital camera with Translucent Mirror Technology
Lens Compatibility	A-mount lens system. Operation also confirmed with Minolta and Konica Minolta AF lenses
Image Sensor	APS-C type (23.5 x15.6 mm) Exmor™ APS HD CMOS sensor with 16.1 effective megapixels
Processor	BIONZ™ image processor
ISO Sensitivity Range	ISO 100 – 16000 (still images)
HD movie record	Full HD AVCHD 1920 x 1080 50i/25p; MP4 1440 x 1080 25fps 25fps image sensor output
Electronic Viewfinder	TruFinder™ electronic viewfinder with approx. 1,440k dots effective resolution (max.) and 100% coverage
LCD	6.7 cm (2.7″) Clear Photo LCD with 230k dot resolution; tilts up or down
Digital Zoom	Clear Image Zoom: approx. 2x (still images) Smart Zoom: approx. 1.4x/2x (still images) Digital Zoom: approx. 4x (still images / movies)
SteadyShot™ INSIDE	YES
Autofocus System	TTL 15-point phase detection AF system with 3 cross sensors; Object Tracking AF
Picture Effect	11 types (15 variations): Posterization (Colour, B/W), Pop Colour, Retro Photo, Partial Colour (R,G,B,Y), High Contrast Monochrome, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Monochrome, Miniature
Continuous Burst Shooting	Up to 7 frames per second (Tele-zoom Continuous Advance Priority AE mode) Up to 5.5 frames per second (full resolution)
Battery life (still images)	Approx. 450 shots (Viewfinder) / approx. 500 shots (LCD monitor) (CIPA measurement)
Built-in Flash	GN10 (in metres at ISO 100)
Other features	Auto Portrait Framing and Self-Portrait; Face Detection and Smile Shutter; Superior AUTO; Sweep Panorama (2D/3D); Auto HDR; DRO; Hand-held Twilight mode; Creative Styles
Media	Memory Stick PRO Duo / Memory Stick PRO-HG Duo; SD / SDHC / SDXC
Dimensions (WxHxD)	Approx. 124.4 mm × 92 mm × 84.7 mm (excluding protrusions)
Weight	Approx. 448g (body only) Approx. 506g (with battery and Memory Stick PRO Duo)
Supplied software	PlayMemories Home; Image Data Convertor