Jessie Wong decided to start Poetree South East Asia’s first online lifestyle boutique specialising in Provence nartural skincare collections after a holiday in Europe where she was impressed by the heritage and passion of Provence family-owned Olive and Lavender fields. Poetree evolved into a Pop-up store in Millenia Walk late last year before becoming a full fledged retail store in May this year. The retail store now features Une Olive en Provence and Le Château du Bois natural skincare.
Une Olive en Provence is the first natural skincare brand to extract the extra virgin essence from the olive oil, blossoms, leaves and olive squalane. The tedious process of extracting olive blossoms was developed and perfected by Dr Edward Bach (1886 – 1936), a doctor in immunology, bacteriology and homeopathy. These specialised preparations known under the brand Fleurs de Bach are still being used by his successors to extract a blend to target and regulate emotional states. Such pure olive essence extracted through this process engages the highly moisturizing, powerful anti-oxidant and relaxing properties to nourish and improve skin tone.
- The Hair and Body Shampoo contains the powerful olive essence which helps to nourishes extremely dry hair to prevent breakage and promote cell rejuvenation. (2 in 1 Hair and Body Shampoo 500ml, S$48)
- Crème “Bonne Mine”, the Instant Lift Radiance Cream with Extra Virgin Olive Oil contains the powerful ingredients to boost circulation, assisting skin absorption of the nutrients, thus promoting optimal cell regeneration and oxygenation. This results in the ‘Radiance Glow’ many women yearn for. (S$95)
- Le Château du Bois cultivates “lavandula angustifolia” (fine lavender) in over a 80 hectare estate almost 1.1km above sea level. The pure lavender oil is often used to calm the mind and the skin. The Refreshing Tonic Gel promises physical healing which calms tired muscles. It works to improve blood circulation and minimise water retention. ( 75ml S$36)
Poetree is located at Millenia Walk, #01-76 (Open daily 10.30am – 9pm). Visit www.poetreeinbloom.com for more details.