From 1 July to 10 August 2025, Paragon transforms into a multi-sensory seasonal destination with Hello Summer—a curated campaign blending sound, scent, and visual art. In line with Singapore’ 60th year of independence (SG60), the programme includes performances by homegrown musicians, a seaside-inspired Jo Malone London installation, and the debut of new lifestyle tenants.
According to Jaylyn Ong, Managing Director of Straits Retail Property Management Services, the campaign aims to foster emotional connection and joy through multi-genre live music and immersive activations.
Notes of Summer: Live Music Programme
The live music series is held at Paragon’s Level 1 Main Atrium and Linkway, featuring a variety of genres and performers. The following table lists key performances extracted directly from the official schedule:
| Date | Performer(s) | Time | Venue |
|---|---|---|---|
| 2–9 July | AGOPSG | 12pm & 1pm daily | Main Atrium |
| 4 July | NUS Acapella | 7pm | Main Atrium |
| 5 July | Mikkel Myer Lee | 12pm & 1pm | Main Atrium |
| 5 July | Human Jukebox | 3pm & 4pm | Main Atrium |
| 5 July | Heeru (Inclusive Arts Movement) | 6pm & 7pm | Main Atrium |
| 10 July | Yvette Atienza | 12pm & 1pm | Main Atrium |
| 11 July | Elizabeth Saw, Yvette Atienza | 12pm, 5–7pm | Main Atrium |
| 12 July | NTU Jazz & Blues, Charlene Su Trio, DJ x Strings | 12pm–7.45pm | Main Atrium |
| 19, 26 July | Social Pianist | 12pm–2pm | Linkway |
| 2, 8 August | Elizabeth Saw | 12pm–2pm | Linkway |
From 19 July to 9 August, Paragon also plays a curated SG60-themed playlist throughout the mall featuring National Day melodies and works by Singaporean musicians.
Jo Malone London Pop-Up
Running until 13 July 2025, Jo Malone’s “Spread Joy” activation features:
| Feature | Details |
|---|---|
| Launch Scent | Raspberry Ripple + Orange Marmalade |
| Customisation | Personalisation station for fragrances |
| Themed Treats | Complimentary refreshments |
| Workshops | “Scent For You” on 4–5 July |
| Caricature Activation | 11–12 July |
| Visual Setup | Seaside-themed installation for photos |
New Retail, Dining & Lifestyle Tenants
Paragon enhances its mix with new outlets across F&B, fashion, family, and wellness. Below are highlights as stated in the press release:
| Category | Brand | Details |
|---|---|---|
| Fashion | Golden Goose | New concept store + Younique Caffè |
| Dining | Roberta’s R Slice | First international outlet of NY pizza brand |
| Dining | Patisserie Woo | Flagship for artisanal pastries and gelato |
| Telecom | StarHub | Full-service flagship with exclusive experiences |
| Family | Nest Designs | Sustainable baby and sleepwear products |
| Beauty | A+ Hair Salon | Bespoke salon services in luxury setting |
Paragon Club Member Privileges
Available through 31 August 2025, members can enjoy:
| Perk | Details |
|---|---|
| Dining Offers | 1-for-1 deals, $10 F&B voucher (min. spend $50) |
| Free Parking | Mon–Thurs after 5PM |
| Bonus Points | Daily, weekly & monthly redemptions (limited quantity) |
Perks apply to purchases at participating F&B outlets. Full list of terms is available at paragon.com.sg.
Summary
Paragon’s “Hello Summer” is more than a seasonal campaign. It’s a thoughtfully curated celebration of Singapore’s culture, sound, and creativity in anticipation of SG60. With daily performances, new flagship store openings, and exclusive perks for members, the campaign transforms the shopping mall into a dynamic experience zone that blends national identity with contemporary lifestyle.
For full schedules, promotions, and offers, visit https://paragon.com.sg/article/hello-summer-2025
