Pink Ribbon Walk is Breast Cancer Foundation‘s signature event. This year it will kick off in a refreshed carnival-style fashion with fun-filled fringe activities such as face-painting, T-Shirt decoration and best fancy dress contest, allowing creativity and innovation in showcasing awareness and support messages.
The Pink Ribbon Walk celebrates 15 years this year and is presented by INCOME Insurance.
The event has previously attracted more women participants than men. This year, the Walk hopes to see greater male participation, in conjunction with Breast Cancer Foundation’s ‘Dear Men’ heartfelt callout. ‘Dear Men’ by BCF aims to redefine the role of men in getting women to go for early detection by asking men to talk about breast health, and that saving lives through early detection should not be women alone, but a collaborative effort by looking out for their loved ones. The collective understanding and care can provide a network of support for everyone affected by breast cancer, where men’s roles as caregivers and pillars of strength are recognised and celebrated.
The walk’s route will traverse some of Singapore’s most iconic landmarks including Marina Bay Sands and The Esplanade with the collective idea to paint the bay area pink. There is a 3km and 5km route.