Sony Ericsson Xperia X10 mini awarded European Mobile Phone 2010-2011

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16 August 2010, London (Press Release) – Sony Ericsson is pleased to announce that the Sony Ericsson Xperia™ X10 mini has been awarded “European Mobile Phone 2010-2011” by the European Imaging and Sound Association (EISA*). Chosen for its unique combination of compact size and excellent performance with a comprehensive range of features, the accolade highlights Sony Ericsson’s commitment to deliver smartphones optimised for communication and entertainment through its Sony Ericsson Xperia™ smartphones.
Editors from 50 special interest magazines across Europe singled out the Sony Ericsson Xperia™ X10 mini as their number one mobile phone, highlighting the mobile phone’s style and design features and the easy way you can use it to communicate with just one hand. This recent accolade follows the earlier announcement that the Sony Ericsson Xperia™ X10 mini has received the prestigious Red Dot Product Design Award 2010.

The official award citation from the EISA jury reads: “Xperia X10 mini from Sony Ericsson is a very small and stylish mobile phone. Nonetheless, it delivers excellent performance with a comprehensive range of features such as GPS, Wi-Fi, 3G and a 5 megapixel camera with flash. The phone runs on the Android platform and offers users the full benefits of a much larger device although its touch screen size is just 2.55-inch (6.48 cm). Its small size and weight and variety of vivid case colours make it perfect for introducing the fairer sex to smartphone technology.”

“We’re delighted Sony Ericsson has been recognised for refining the smartphone user experience,” said Timo Maassmann, Global Product Marketing Manager Sony Ericsson. “Over time, the relationship people have with their mobile phones has changed significantly. Consumers have moved away from using them as pure communication tools to creating a more personalised entertainment experience. As a result, mobile phones were growing in size. Sony Ericsson has identified the need for a compact and powerful mobile phone with all the benefits that come from a smartphone platform.”

The stylish human curvature design of the Sony Ericsson Xperia™ X10 mini, combined with touch navigation optimised for compact screens, offers users the easiest way to connect and communicate with one hand. The credit card sized handset enables consumers to co-create an experience that is as individual as they are. The clever graphical user interface, with four customisable touch corners and intuitive navigation, opens up limitless possibilities and access to favourite applications and web links with just one touch. Consumers can build a unique mobile phone experience and download games, movies, music and more than 90.000 of free and best-selling applications at Android Market™ (subject to market availability).

*Every year, the EISA Awards reward new products that combine not only the most advanced technology, the most desirable features, the ultimate expression of design, the most satisfying ergonomics and the greatest value for money. In short, EISA recognises the features most likely to be appreciated by a consumer seeking the highest quality and functionality.
Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Sony Ericsson vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications. For more information please visit, www.sonyericsson.com.

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