Carlsberg Singapore launched “The Test of Friendship” Facebook application on 4 April 2013 as an add on to its recent online campaign “Carlsberg puts friendship to the test” which asks the simple question ‘How far would you go for a friend’.
In the application, you would have to go answer a series of questions before you would be given the opportunity to decide on how you envision your tale of friendship will end. Three winners with the most creative and courageous answers would be rewarded with an exclusive celebration with Carlsberg worth up to S$1,500 on 10 May 2013. These three winners can bring along their most dependable friends to the celebration. The campaign ends 30 April 2013.
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