1 July 2012, Singapore – Last Friday, SK-II launched their men’s range at Avalon in Singapore. Gracing the event were SK-II personalities Sheila Sim and host for the night Utt as well as SK-II MEN’s latest Ambassador and acclaimed Taiwanese-Canadian actor and model Godfrey Gao.
THE NEW FACE OF SK-II MEN
For those of you not familiar with Godfrey Gao, he is known for his role in Taiwanese dramas such as Volleyball Lover (2010) and Momo Love (2009) amongst many others. He also fronted Louis Vuitton’s Spring/Summer 2011 Ready-to-Wear campaign and is making waves on the global fashion scene. Godfrey was in Singapore last year for the Louis Vuitton Island Maison opening as well as the inaugural Women’s Fashion Week held at Marina Bay Sands. Godfrey has previously graced covers of Singapore’s men’s magazines including Men’s Folio and Nanyou.
Godfrey was selected as the newest celebrity ambassador for SK-II MEN because he is a firm advocate in skin as the new measure of a man and he practices his commitment to skincare by walking the talk with SK-II.
“Before SK-II MEN, good grooming was always part of my career because I knew the difference it made to my line of work. But after my experience with SK-II MEN, I found that my skin achieved a level of vibrancy and clarity that I had never seen before. SK-II MEN has not only transformed my skin, it has also given me a new confidence at work and in my social and personal life,” Godfrey Gao on his experience with SK-II MEN.
THE SK-II MEN RANGE
The much anticipated and inaugural men’s prestige skincare range SK-II MEN finally hits the shores of Singapore. The iconic Facial Treatment Essence contains 90 per cent Pitera which transforms your skin to vibrant clear in just 14 days. Two other products accompany the Facial Treatment Essence – SK-II Men Moisturising Cleanser and Age Revitalise Moisturiser. These products will be available exclusively at Isetan counters at Scotts, Tampines, Katong and Serangoon from today and the entire line-up will be available at selected SK-II counters in leading retailers from 1 August onwards.
“For more than 30 years, SK-II has been bringing the gift of crystal clear skin through the miracle ingredient Pitera that is at the heart of the SK-II brand. After years of research into the characteristics and inner workings of men’s epidermal skin, we are proud to now bring the gift of vibrant clear skin with SK-II MEN. We believe that skin truly is the new measure of a man. It goes beyond the obvious status symbols and speaks to his attention to every detail in his life,” said Mr. Samuel Kim, Vice President, ASEAN and Asia Development Markets, Procter & Gamble Asia.
SK-II did a study on 200 Korean women aged between 20 to 49 and found out that women are drawn to men with good skin complexions. 9 out of 10 women are attracted to men with good skin and want their partners to maintain good. The same number have been disappointed with a man’s bad skin condition in spite of how-dressed he may be. More than 8 in 10 also agreed that successful men are taking care of their skin behind closed doors.
In November 2010, SK-II scientists deep dived into finding out the biological behaviour and inner workings of men’s physical differences in the skin surface. Comparing the skin of men and women, SK-II found that men have
- Higher sebum secretion levels – oilier skin and prone to clogged pores, breakouts and the onset of ageing signs. Sebum secretion levels typically start increasing from their 30s and continue to do so throughout their lifespan.
- Significantly lower skin hydration – skin tends to be less moisturized.
- Significantly duller skin tone – Caused by coarser facial hair and environmental pollutants like UV rays.
- Rougher Skin Texture – caused by daily facial shaving
SK-II men’s range addresses five critical dimensions that affect the vibrancy and clarity of men’s skin – texture, radiance, spots control, wrinkle resilience and firmness.
NEW SK-II MEN MOISTURISING CLEANSER
Designed to deep cleanse skin and pores so that your skin is kept clean and refreshed for a long time as it reveals its vibrant and clear state. The SK-II MEN Moisturising Cleanser works into a rich lather and removes blackheads and whiteheads that cause skin to break out. Formulated with Pitera, it moisturises within 5 minutes after cleansing. The cleanser features a combination of menthol and a unique ginjo scent.
NEW SK-II MEN FACIAL TREATMENT ESSENCE
Transforms your skin to vibrant clear in 14 days, containing over 90% Pitera, SK-II’s signature ingredient, improving your skin across five key dimensions that help you make your mark with women. This product has a unique refreshing ingredient that provides a mild cooling sensation that lasts long after application. It penetrates deep into the skin and remains non-stick and non-greasy.
- Texture refinement: Skin texture is enhanced and smoothened.
- Radiance enhancement: Skin illuminates with a healthy radiance from the inside-out.
- Firmness power: Skin’s firmness is elevated with reduced sagging.
- Spots control: Skin tone becomes more even.
- Wrinkle resilience: Skin becomes more moisturized and hydrated, preventing dryness whilst softening and reducing fine lines.
Results in 1 day – Skin is immediately moisturised and feel refreshed
Results in 3 days – Skin becomes significantly more moisturised
Results in 7 days – Skin becomes less oily with significant reduction in sebum secretion levels
Results in 14 days – Skin tone becomes brighter
NEW SK-II MEN AGE REVITALISE MOISTURISER
This daily moisturiser is formulated with Piteria as well as a newly developed Oat-Pea Complex. It boosts skin moisture and firmness as well as reduces the onset of skin ageing signs such as skin tone and wrinkles. The Oat-Pea Complex combines the power of two functional ingredients – Oat essence and Pea essence and Niacinamide (Vitamin B3).
Results in 3 days – Skin becomes more moisturised
Results in 14 days – Skin becomes firmer
Results in 28 days – Skin tone becomes brighter. Wrinkles are also significantly reduced.
Check out the video of the launch.