Auction For The 2015 Nike Mag From “Back To The Future”

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Auction For The 2015 Nike Mag From "Back To The Future"

Auction For The 2015 Nike Mag From “Back To The Future”

Come Spring 2016, you will have a chance to auction for the very limited edition & state-of-the-art The 2015 Nike Mag which comes with “power laces” which is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support.

Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. Nike was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture.

“We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.” – Nike, Inc. President and Chief Executive Officer Mark Parker 

Auction For The 2015 Nike Mag From "Back To The Future"

Auction For The 2015 Nike Mag From “Back To The Future”

Early this morning, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer. But this is just the first iteration.

Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world

Availability

The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.

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