IQIYI LAND, China’s online entertainment platform‘s first global offline entertainment park with an immersive theatrical experience, will open in Yangzhou, Jiangsu Province in China, on 8 February 2026. The interactive, next-generation indoor theme park will bring beloved Chinese stories such as “Strange Tales of Tang Dynasty” and “The Knockout” to life through technology to create an immersive entertainment space that combines innovation with iconic Chinese IP.
The popular group “Shigeqintian”, formed by ten members of IQIYI’s hit labour-themed variety show “Become a Farmer” has been named global ambassadors for IQIYI LAND.
There will be seven unique zones. Enjoy the experience through immersive theatres, interactive light-and-shadow spaces, immersive stage performances, iconic film-and-TV-scene photo spots, live character interactions, social games, and IP-exclusive retail and dining. Premium film and TV IPs are transformed into engaging, interactive entertainment inviting guests to step into the action. Throughout the park, sets are recreated so guests can explore iconic scenes, interact with live NPCs, and uncover storylines for a truly immersive experience.
Building on the success of operating nearly 60 immersive theatre venues in over 30 cities, IQIYI is now advancing with two additional IQIYI LAND projects currently in development, aligning with surging demand in China’s theme park sector.
Multiple airlines operate flights from Singapore to Yangzhou. China Southern Airlines, Shenzhen Airlines and Air China operate flights between the two cities usually with a stop in Guangzhou, Shenzhen or Xiamen. You could also take a bus (3 hours 30 minutes) or high-speed rail (2 hours 16 minutes) from Shanghai to Yangzhou.