Christy Chung To Close Francis Cheong Show at Audi Fashion Festival 2011

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Francis Cheong

Francis Cheong



May 2011, Singapore – Marie France Bodyline collaborates with one of Singapore’s iconic couture fashion designers, Francis Cheong for his Spring/Summer 2011 Couture Collection show, Club Chinoiserie, on 17 May, 9pm at the Audi Fashion Festival 2011, The Tent, Ngee Ann City.

About Francis Cheong

Francis Cheong stepped into the dazzling limelight of Asian high fashion when he became the youngest finalist in the history of the prestigious Singapore Young Designer’s Contest. Amidst senior designers like Tan Yoong and Thomas Lee, teenager Francis’ talent was promptly noted. Three years later, the 21 year-old bagged an impressive first runner up for the same competition. Undaunted, Francis continued to wow fashionistas world-wide as he was appointed official designer for the Miss Universe pageant in 1987. Since then, his arresting approach to couture—a combination of immaculate French embroidery with extravagant Italian fabrics—has gained worldwide recognition. This included his design for Beyonce during F1 Singapore.

Femininity is a must for Francis. That’s why through his designs, he strives to create a customised, classic wardrobe worthy to compliment any woman’s body. The meticulous crafting that goes into every fluid creation—striking beadwork and intricate embroidery paired with perfect cuts and simple lines—are all finely balanced to portray Francis’s philosophy of sophisticated femininity. This includes consistently exploring the use of new materials, cuts and patterns every season to capture and recapture couture beauty.  A firm perfectionist, his creations have become synonymous with the relentless pursuit of beauty. In 2004, Moët & Chandon paid him noteworthy tribute in recognition of his outstanding contributions to Asian high fashion. With his versatile and yet assertively flamboyant style, Francis always rises to the challenge of making his customers feel more than millions with his hallmark of elegant lines, glamorous pieces and priceless creations.

Marie France Bodyline Collaboration

This is the first time Marie France Bodyline is closely aligned with Singapore’s couture fashion scene, bringing the beauty of the female silhouette to the forefront through fashion.  Marie France Bodyline hopes to use this milestone collaboration as a platform to inspire women to realize their potential in achieving a healthy body image and pays tribute to modern Asian women who are an inspiration to others.

Christy Chung, Marie France’s Bodyline’s celebrity spokesperson of 13 years is one such woman who was an inspiration for Francis’s Spring/Summer 2011 Couture collection.


Christy Chung

Christy Chung



Francis’s Spring/Summer 2011 collection depicts Club Chinoiserie through oriental non traditional forms that incorporates a kaleidoscope of colours, beautiful embellishment and flowy silhouettes.

Christy will specially fly into Singapore from Beijing on 17 May to be part of Francis’ Spring/Summer 2011 Couture Collection show, alongside fellow Marie France Bodyline celebrity spokesperson, Irene Ang, personalities and models.

Calling all modern Asian women!

In conjunction with this milestone fashion collaboration, Marie France Bodyline is offering a FREE Trial of the V’Pro System* (worth S$540) at all its centres from 17 May – 31 December 2011.  All you have to do is to call the Toll-Free Customer Service Tel – 1800-7777-111.

Marie France Bodyline’s proprietary V’Pro System (which is incidentally Christy Chung’s favourite treatment to date), utilises not only the latest advanced technological know-how but also includes a range of specially formulated professional-strength products in a relaxing 60 minutes treatment.

Featuring an advanced ELOS (Electro Optical Synergy) technology, the V’Pro System combines FOUR scientifically proven treatment modalities – Infra Red, Bi-polar Radio Frequency, Vacuum Therapy and Rollers Massage, in one remarkable treatment.

Expect a marked reduction to the size of fat cells in the stubborn fat areas and a more toned, taut and firm skin appearance from an increased fibroblast and collagen production with continued treatments.

*Valid only for new clients and one trial session per client. Other terms and conditions may apply




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