100PLUS is stepping beyond hydration and into the world of designer collectibles through its first ever collaboration with POP MART. Launching from the end of May 2026, the campaign brings together POP MART character KUBO and its popular “Walks of Life” series under 100PLUS’ new “LIVE100” platform, a campaign built around living fully, staying active and keeping hydrated through everyday routines. The partnership aims to connect with Gen Z audiences in Singapore and Malaysia by making hydration part of culture, lifestyle and self expression.
“When designing the KUBO Power Kick figurine, I wanted to capture a moment of movement that feels familiar and spontaneous,” said artist BAO. “Football naturally brings people together, especially in a year when the world’s attention is on the game. The kick reflects quiet resilience, a reminder that progress comes from continuing to move forward, one step at a time.”
The collaboration also introduces the new 100PLUS Go Grape Zero Sugar, a Muscat grape flavoured drink with zero sugar and zero calories designed for people constantly moving between work, studies and social activities. A limited edition KUBO Power Kick Figurine created by artist BAO will also debut as part of the campaign. Inspired by football and global sporting energy, the figurine captures KUBO mid kick, reflecting movement, resilience and momentum, values shared by both KUBO and 100PLUS.
Fans can also look forward to islandwide redemption promotions running from late May to July 2026 across supermarkets, convenience stores, minimarkets, petrol stations and online channels. Exclusive merchandise includes KUBO tote bags, coin pouches, socks, shoe bags, skateboard keychains and cushions through qualifying purchases. 100PLUS says campaign details, roadshows and livestream activities will be progressively announced through its social platforms as it expands from sports hydration into lifestyle culture.
How Fans Can Bring Home Exclusive 100PLUS x POP MART KUBO Merchandise
| Retail Channel | Purchase Requirement | Redemption Item | Merchandise Value |
|---|---|---|---|
| Supermarkets & Hypermarkets | Spend S$16 on any 100PLUS products including beverages, powder, hydration bars and effervescent tablets | Limited edition KUBO Tote Bag | S$15 |
| Cheers, SPC, Esso, Sinopec, Caltex | Purchase S$10 worth of 100PLUS products | Exclusive KUBO Coin Pouch | S$12 |
| 7-Eleven | Buy S$10 worth of 100PLUS products | Pair of KUBO Socks | S$15 |
| Minimarkets & Provision Stores | Spend S$8 on 100PLUS products | KUBO Shoe Bag | S$15 |
| On-premise outlets | Purchase 3 cans of 100PLUS | KUBO Skateboard Keychain | S$12 |
| F&N Life and RedMart | Spend S$40 on 100PLUS products | KUBO 2D Cushion | S$40 |