The all-new Coca-Cola Y3000 Zero Sugar represents a limited-edition flavour and an AI-driven adventure developed by Coca-Cola Creations. This groundbreaking flavour is a collaborative creation between human ingenuity and artificial intelligence, celebrating a hopeful future driven by the connections we forge. This cutting-edge AI-powered journey promises to offer fans an unexpected and thrilling glimpse into the potential world of the year 3000, offering a shared encounter with what we might call “Real Magic.” By scanning the Coca-Cola Y3000 Zero Sugar can, you will be transported to the Creations Hub, where you can employ the customized Y3000 AI Lens to envision the future world.
Coca-Cola brought the Y3000 experience to life by harnessing the power of both human creativity and artificial intelligence, delving into the emotional, aspirational, colourful, and flavorful dimensions of how fans worldwide perceive the future. Insights gleaned from AI analysis and the perspectives of fans from diverse backgrounds were instrumental in inspiring Coca-Cola to craft the distinctive flavour of Y3000.
The can features a futuristic packaging design including light and optimistic tones. the Coca-Cola Creations logo is composed of effervescent bubbles, and the Coca-Cola Spencerian Script with fluid dot clusters that merge to represent the human connections of our future planet. The design showcases liquid in a morphing, evolving state, communicated through form and colour changes emphasising a positive future.
Coca-Cola Y3000 Zero Sugar can now be found in specific global markets and will soon be introduced in the ASEAN and South Pacific regions, with Australia being the initial location to unveil this innovative Creations product. Following closely behind, select ASEAN markets including Singapore, Malaysia, and Indonesia will introduce the Coca-Cola Y3000 Zero Sugar beverage in the coming months.
This new offering follows the recent launch of Coca-Cola® Ultimate Zero Sugar, which made its debut earlier this year in Singapore, Malaysia, and Indonesia, and is presently accessible nationwide in the Philippines.
The global campaign was developed by Forpeople, Virtue, and WPP Open X/Ogilvy and EssenceMediacom.