Bacha Coffee has arrived in Paris. And it is rewriting the rulebook on luxury coffee experiences. The iconic brand has unveiled its first European flagship on the prestigious Champs-Élysées. Spanning three storeys at 26 Avenue des Champs-Élysées, the 1,500-square-metre space is a full sensory immersion in coffee culture. It is a bold step into Europe, bringing the richness of Moroccan hospitality to one of the world’s most famous boulevards.
The space blends Parisian sophistication with Moroccan flair. You’ll find the signature black-and-white chequered floors and carved cedar wood details inspired by the Dar el Bacha palace. The red ochre hues and geometric trellises are more than decorative. They are storytelling elements that trace Bacha’s origins while celebrating its evolution.
The ground floor is home to a boutique where Coffee Masters guide visitors through a stunning collection of 200 single-origin, fine-blended, and flavoured 100% Arabica coffees. All beans are roasted by hand using traditional methods and sourced from 35 coffee-producing countries. From Yemen to Hawaii, each cup is a passport to a different terroir. Guests can buy whole beans or pre-ground coffee in gift-ready boxes, or take away a single-serving bag. This is coffee shopping as curation, not convenience.
Just around the corner, the takeaway coffee bar adds an extra layer of delight. Guests can choose from any of the 200 coffees, prepared to order and served hot or iced. Each comes with a raw sugar candy stick, a swirl of Chantilly cream, and a reusable glass straw. Thoughtful touches that elevate the ritual. To complete the moment, freshly-filled croissants are baked daily using age-old techniques. Together, they offer a refined, portable indulgence that pairs perfectly with a stroll down the Champs-Élysées.
Upstairs, the experience unfolds into an elegant dining space with five distinct zones that seat 100 guests. Here, the menu is built around traditional cuisine infused with coffee notes. Every detail counts. From the golden gooseneck coffee pots to the polished service. Guests are invited to linger, sip slowly, and savour coffee not just as a beverage, but as a moment of ritual.
This opening isn’t just about Paris. It marks a significant milestone in Bacha Coffee’s global strategy. With 31 locations across 12 cities including Dubai, Seoul, and Singapore, Bacha now sets its sights on Europe’s cultural capitals. By 2030, the brand aims to be present in every major global city. A new French eBoutique reinforces that vision, offering seamless online access to the Bacha universe.
In celebration of the Paris launch, Bacha Coffee partnered with French-Moroccan artist Mehdi Qotbi to create a limited-edition coffee called “I Love Paris.” Only 2,000 numbered boxes exist, each a collector’s piece adorned with Qotbi’s signature calligraphy art. The coffee itself is as poetic as the packaging, blending ripe forest berries and wild nuts in a medium roast. At €50, it’s an edible ode to the city.
More than just another café, Bacha Coffee’s Champs-Élysées flagship is a destination. It’s where heritage, craftsmanship, and a love for the bean converge. And in the world’s most romantic city, it sets the stage for a new chapter in the art of coffee.
Photos credit: Bacha Coffee