ThaiBev launches RUANG KHAO SIAM SAPPHIRE where East Meets West

RUANG KHAO SIAM SAPPHIRE, a culmination of extensive experience in rum production spanning several decades and ingenuity, makes its global debut. The rum preserves the original recipe that dates back its inception in 1786 and is crafted with the knowledge of both hemispheres, bringing a unique flavour and rich aroma to the global market.

Spirits marketing company ThaiBev Marketing Company Limited is confident that the ‘Premiumization’ approach will play a pivotal role in facilitating the successful global introduction of RUANG KHAO SIAM SAPPHIRE. This distinctive rum symbolizes the seamless blending of time honoured traditional production techniques and artistic influences, representing a harmonious fusion of the finest aspects of both Western and Eastern traditions.

Thai sugarcane is used, ensuring exceptional quality from planting to harvest, especially with Thailand’s hot and humid climate.Distilled in copper pot stills, the sugarcane transforms into a delightful flavour profile. The resulting product is carefully aged in oak casks. The taste profile resembles a precious gem from the heart of Thailand.

Available for sampling at all Duty Free King Power branches in Thailand.

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Middle aged curious individual trying to find a balance in keeping healthy and finding joy keeping fit. Because trying new food and drink is part of the work.

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