MasterCard Records U$1.5 billion Card Spend During Great Singapore Sale 2013

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MasterCard cardholders spent US$1.491.4 million during this year’s Great Singapore Sale from 31 May to 28 July 2013.  MasterCard Cardholders in Singapore contributed the bulk of 9.2 million transactions worth US$1.034.7 million which is a 11.1 & 11.3% increase respectively from last year’s Great Singapore Sale.

Overall spend growth during the Great Singapore Sale held steady at 5.7% with number of transactions increasing by 12.1% to 12 million compared to a year before.  However spend on MasterCard by tourists dipped to 4.8% to US$456.7 million even though transactions grew 15.7% to 2.8 million.  The top five countries contributing to the foreign cardholder spend include Australia, Malaysia, Indonesia, Japan and China.

Online spend during the same period grew 25.6% to US$326.7 million which accounts for close to a quarter of total spend while the number of online transactions grew 25.5% to 3.7 million.

 

Expenditure & no. of transactions – overall

 

  2013 2012

 

% change

 

Overall spend (US$ million)

 

$1,491 $1,410 +5.7
Overall no. of transactions

 

12,027,807 10,727,374 +12.1

 

 

Expenditure & no. of transactions – breakdown by Singapore and visiting cardholders

 

  2013 2012

 

% change

 

Singapore cardholders

Spend (US$ million)

 

$1,035 $930 +11.3
Singapore cardholders

No. of transactions

 

9,217,196 8,298,528 +11.1
Visiting cardholders

Spend (US$ million)

 

$457 $480 -4.8
Visiting cardholders

No. of transactions

 

2,810,611 2,428,846 +15.7

 

 

 

Top 5 markets in terms of visiting MasterCard cardholders:

 

Market Total spend (US$) % change v corresponding period in 2012 No. of transactions % change  v corresponding period in 2012
Australia

(1st last year)

$56.6 million -16.8 342,620 +17.7
Malaysia
(4th last year) $44.8 million -0.5 269,230 +24.3
Indonesia

(3rd last year)

$41.9 million -11.8 225,991 +1.7
Japan

(5th last year)

$36.0 million -17.0 254,939 +7.7
China

(6th last year)

$31.4 million +22.5 180,313 +42.6

 

 

Top categories of retail spend by tourists from top 5 markets (excluding spend on accommodation and airfare):

 

Market (Top spend category) Spend (US$)

 

No. of transactions
Australia – Department Stores

 

$3.3 million 33,384
Malaysia – Computers, Computer Peripheral Equipment and Software

 

$3.3 million 3,603
Indonesia – Department Stores

 

$3.6 million 21,741
Japan – Miscellaneous and Speciality Retail Stores

 

$2.6 million 24,961
China – Miscellaneous and Speciality Retail Stores

 

$3.7 million 22,555

 

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