MasterCard cardholders spent US$1.491.4 million during this year’s Great Singapore Sale from 31 May to 28 July 2013. MasterCard Cardholders in Singapore contributed the bulk of 9.2 million transactions worth US$1.034.7 million which is a 11.1 & 11.3% increase respectively from last year’s Great Singapore Sale.
Overall spend growth during the Great Singapore Sale held steady at 5.7% with number of transactions increasing by 12.1% to 12 million compared to a year before. However spend on MasterCard by tourists dipped to 4.8% to US$456.7 million even though transactions grew 15.7% to 2.8 million. The top five countries contributing to the foreign cardholder spend include Australia, Malaysia, Indonesia, Japan and China.
Online spend during the same period grew 25.6% to US$326.7 million which accounts for close to a quarter of total spend while the number of online transactions grew 25.5% to 3.7 million.
Expenditure & no. of transactions – overall
| 2013 | 2012
|
% change
|
|
| Overall spend (US$ million)
|
$1,491 | $1,410 | +5.7 |
| Overall no. of transactions
|
12,027,807 | 10,727,374 | +12.1 |
Expenditure & no. of transactions – breakdown by Singapore and visiting cardholders
| 2013 | 2012
|
% change
|
|
| Singapore cardholders
Spend (US$ million)
|
$1,035 | $930 | +11.3 |
| Singapore cardholders
No. of transactions
|
9,217,196 | 8,298,528 | +11.1 |
| Visiting cardholders
Spend (US$ million)
|
$457 | $480 | -4.8 |
| Visiting cardholders
No. of transactions
|
2,810,611 | 2,428,846 | +15.7 |
Top 5 markets in terms of visiting MasterCard cardholders:
| Market | Total spend (US$) | % change v corresponding period in 2012 | No. of transactions | % change v corresponding period in 2012 |
| Australia
(1st last year) |
$56.6 million | -16.8 | 342,620 | +17.7 |
| Malaysia (4th last year) | $44.8 million | -0.5 | 269,230 | +24.3 |
| Indonesia
(3rd last year) |
$41.9 million | -11.8 | 225,991 | +1.7 |
| Japan
(5th last year) |
$36.0 million | -17.0 | 254,939 | +7.7 |
| China
(6th last year) |
$31.4 million | +22.5 | 180,313 | +42.6 |
Top categories of retail spend by tourists from top 5 markets (excluding spend on accommodation and airfare):
| Market (Top spend category) | Spend (US$)
|
No. of transactions |
| Australia – Department Stores
|
$3.3 million | 33,384 |
| Malaysia – Computers, Computer Peripheral Equipment and Software
|
$3.3 million | 3,603 |
| Indonesia – Department Stores
|
$3.6 million | 21,741 |
| Japan – Miscellaneous and Speciality Retail Stores
|
$2.6 million | 24,961 |
| China – Miscellaneous and Speciality Retail Stores
|
$3.7 million | 22,555 |
