The Adidas King of The Road – Running Championship in Southeast Asia

8 December 2010, Singapore – adidas is launching its own running championship in Singapore, Thailand, Malaysia, Indonesia and Philippines next year, calling it the adidas “King of the Road” race. The race will culminate in an ultimate championship race that will be held in a different host country every year.

The race aims to bring runners together from across the region as part of adidas‘ commitment to the sport.

28 August 2011 is the date to look out for in Singapore for the race. There will be two categories – the ‘Closed’ category (Men/Women) is open to Singaporeans and Permanent Residents, and the ‘Open’ category (Men/Women) for international participants.

Registration for the adidas KOTR race in Singapore will be open from mid-January 2011 onwards with more specific details to be announced at a later date.

The winner of each country’s Closed categories (Men/Women) will qualify for an all expenses paid trip to compete in the adidas KOTR Southeast Asia Championship held in the next year’s host country, the Philippines, in a bid to be crownded the adidas South East Asia ‘King of the Road 2011’. The same rules also apply across all participating countries.

A total of 10,000 participants in Singapore are expected for the maiden race, with over 45,000 participants in total across the region. A different theme will be featured every year. In 2011, the race will be titled ‘Colours” and represented through the variety of different coloured adidas t-shirts that the participants will don demonstrating the vibrancy of the sports scene across Southeast Asia.

The 16.8km city race is targeted a anyone who likes to run. One of the objectives is also to encourage runners to take part in all five adidas KOTR events across Southeast Asia, as the total distance completed will be equivalent of two full marathons (84km). To make it a little more economical for you, you will get a 10% discount on race fees to participate in another adidas KOTR race.

adidas hopes to contribute to the vibrant sports scene in Singapore and the region by cultivating sporting habits and an active lifestyle. With the limited running routes available in Singapore, adidas hopes to offer runners the opportunity to run different routes across the region through the race.

adidas avails runners premium products and training platforms. Runners can get the tools needed for a better run – be it finishing the first marathon or breaking a personal best. From the adiNation to Runners, a running community formed to help motivate and train running enthusiasts to train enthusiasts to train together on a weekly basis; to the launch of the adidas miCoach virtual training system.