Singapore’s telecommunications industry is becoming about much more than mobile data and phone plans. This month, major players including M1, Circles.Life, StarHub, Singtel and GOMO unveiled initiatives spanning device protection, AI transformation, entertainment partnerships, lifestyle rewards and even supermarket-linked mobile plans. From built-in phone replacement coverage to AI-powered ecosystems, FIFA World Cup promotions and FairPrice-exclusive SIM plans, here’s a look at the biggest developments shaping Singapore’s telecommunications sector in June 2026.
M1 Introduces Built-In Phone Repair and Replacement Protection
M1 has enhanced its Bespoke Flexi mobile plans by becoming the first telco in Singapore to include repair and replacement coverage as part of selected mobile plans.
Starting from S$46.95 per month, customers on eligible Bespoke Flexi 800GB, 1TB and 10TB plans receive FoneCare+ Pro at no additional monthly charge. The protection package includes damaged or lost phone replacement, battery swaps, device refresh services such as screen replacement and deep cleaning, unlimited technical support and even a two-hour doorstep delivery service.
The move addresses a common concern among smartphone users, especially those investing in premium flagship devices that can cost well over S$1,000. For travellers, M1 is also strengthening its roaming proposition with the Worldwide Daily Passport, offering 3GB of roaming data for S$0.99 per day across 78 destinations.
Circles.Life Launches “Live Unhinged” and Introduces Circo
Circles.Life is taking a different approach by focusing on culture and lifestyle rather than traditional telco features.
The company has launched its new brand direction, “Live Unhinged”, inspired by the unconventional ways Singaporeans maximise value in their everyday lives. Alongside the campaign comes Circo, a new mascot that will become the face of the brand.
The campaign reflects Circles.Life’s ambition to position itself beyond connectivity by offering lifestyle-focused benefits and digital services.
Among the perks available to customers are:
| Feature | Benefit |
|---|---|
| CirclesAI | Access to premium AI tools worth over S$100 |
| Zerofy Cashback | Earn cashback that can offset monthly phone bills |
| Zerofy Cashback Card | 1% cashback on local and overseas spending with no caps or foreign exchange fees |
Expect to see Circo appearing at gaming events, sporting activities, run clubs and brand collaborations across Singapore in the coming months.
StarHub Focuses on Family Savings and FIFA World Cup Fever
With FIFA World Cup 2026 kicking off this month, StarHub is leaning heavily into sports entertainment while continuing to strengthen its bundled household offerings.
Its Hubbing programme allows customers to combine broadband, mobile and entertainment services into a single ecosystem, unlocking additional savings and benefits for families.
Adding a touch of collectability is the limited-edition Hubling Happy to Help Blind Box campaign. Customers who sign up for eligible services can receive exclusive blind boxes, with selected boxes containing Golden Tickets offering prizes such as a family staycation and Grab vouchers.
Football fans can also catch all 104 FIFA World Cup 2026 matches through StarHub TV+ via Mediacorp’s FIFA World Cup 2026 Season Pass. StarHub is supplementing the viewing experience with community watch parties, including an upcoming event at Oasis Terraces in Punggol.
Singtel Accelerates AI Transformation Across Its Business
![[L-to-R] Mr Yuen Kuan Moon, Mr Ng Tian Chong, Ms Yvonne Lim, Senior Minister of State Tan Kiat How_2](https://media.superadrianme.com/wp-content/uploads/2026/06/12110451/L-to-R-Mr-Yuen-Kuan-Moon-Mr-Ng-Tian-Chong-Ms-Yvonne-Lim-Senior-Minister-of-State-Tan-Kiat-How_2-690x460.jpg)
While consumers may not immediately notice the impact, Singtel’s latest announcement could have the biggest long-term implications for Singapore’s digital landscape. The telco has entered a strategic partnership with Digital Industry Singapore (DISG) to accelerate a multi-year AI transformation programme across the organisation.
The initiative aims to strengthen Singtel’s capabilities in AI-enabled operations, customer platforms, network infrastructure and workforce development.
Some of the planned initiatives include:
- Developing advanced agentic AI capabilities across business units
- Building more autonomous and resilient networks
- Training employees in AI skills and adoption
- Establishing trusted AI governance and security frameworks
- Creating reusable AI deployment models for enterprises
Singtel has already trained around 13,000 employees in Singapore and plans to further expand AI expertise across its workforce. The programme aligns with Singapore’s National AI Strategy 2.0 and reinforces the country’s ambitions to become a global AI hub.
GOMO Partners FairPrice Group to Launch Exclusive SIM Plans
GOMO by Singtel is bringing mobile connectivity directly into the supermarket aisle through a new partnership with FairPrice Group.
The collaboration introduces FairPrice SIM plans, making FairPrice the first retailer in Singapore to offer its own co-branded SIM-only mobile bundles. Available at eight FairPrice Xtra outlets islandwide, the plans combine Singtel’s 5G+ network, roaming benefits and FairPrice rewards into a single offering.
Customers can purchase plans while doing their grocery shopping, use CDC vouchers for payment and earn Linkpoints on eligible purchases.
The headline offer is the Unlimited 5G+ (Worldwide) Plan at S$35 per month, which GOMO describes as Singapore’s most affordable SIM-only plan with unlimited worldwide roaming data. Customers signing up through FairPrice also enjoy lower pricing compared to standard GOMO plans.
| Plan | Monthly Price | Key Benefits |
|---|---|---|
| Unlimited 5G+ (Worldwide) | S$35 | Unlimited Singapore and worldwide roaming data, unlimited talktime and SMS, 50 air miles monthly |
| Unlimited 5G+ (Asia) | S$25 | Unlimited Asia roaming, 15GB worldwide roaming, unlimited talktime and SMS |
| 5G+ Plan | S$19 | 700GB Singapore data, 700GB Malaysia data, 12GB roaming |
| 4G Plan | S$12 | 200GB Singapore data, Malaysia and APAC roaming |
| SIM for 60+ | S$6 | 400GB Singapore and Malaysia data, roaming benefits and 800 minutes |
The partnership reflects a growing trend of telcos embedding their services into consumers’ everyday lifestyles. Instead of requiring customers to visit dedicated telco stores, Singtel and FairPrice are making mobile plans available alongside daily essentials such as groceries and household items.
The Bigger Picture: Telcos Are Becoming Digital Lifestyle Platforms
Looking across this month’s announcements, a clear trend is emerging.
As competition intensifies, Singapore’s telcos are increasingly differentiating themselves through services that extend well beyond connectivity. Whether it’s M1’s integrated phone protection, Circles.Life’s lifestyle ecosystem, GOMO’s FairPrice partnership, StarHub’s entertainment-driven offerings or Singtel’s AI ambitions, the industry is moving towards creating broader digital experiences that deliver value both at home and on the move. For consumers, that means more choices and more ways to extract value from their monthly mobile subscription
| Telco | Key Focus |
|---|---|
| M1 | Phone protection and roaming convenience |
| Circles.Life | Lifestyle ecosystem and AI benefits |
| StarHub | Family bundles and entertainment |
| Singtel | AI transformation and enterprise innovation |
| GOMO | Value-driven plans and retail accessibility |
For consumers, this means mobile plans are increasingly becoming gateways to broader ecosystems of services and benefits. As competition intensifies, expect telcos to continue finding new ways to differentiate themselves beyond traditional connectivity.
The battle for customers is no longer being fought on gigabytes alone.