Cathay has rebranded its cargo business from Cathay Pacific Cargo to Cathay Cargo to align with the airline’s overarching brand redesign. Cathay Cargo aligns with the same purpose, vision and values of the master brand Cathay and all of its subsidiaries, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering.
As part of the rebranding campaign, Cathay Cargo revamped its website to reflect the brand ethos and enable users to easily access popular features such as booking, track and trace, and flight availability, whilst also providing a clear showcase of recent campaign offers and featured solutions. Cathay Cargo will have more exciting initiatives in the coming months as the company works toward a complete rebrand.
Cathay Cargo ships directly to over 70 destinations worldwide and is committed to advancing the development of all destination countries served by Cathay’s more than 200 aircraft.
Cathay Cargo recently introduced Cathay Priority and Cathay Pharma. Cathay Mail is scheduled for a refresh in March. These services cater to the respective solutions and efficient and reliable delivery solutions with new digital technology that better meets the requirements for shipment visibility, reliability and speed.
It has invested in technology in recent years. Ultra Track is a multi-dimensional track-and-trace service that gives customers near-real-time information on the airport-to-airport leg of the shipment journey using low-energy Bluetooth data-loggers; and Click & Ship, an intuitive online booking service available 24/7 with instant processing and confirmation.
“Cathay’s cargo business has played a vital role in the success of the Cathay Group since 1946, when we carried our first shipment between China and Australia. Our cargo services operate out of our home base of Hong Kong, which is also the world’s busiest international air cargo hub. This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future. This rebrand reflects our Cargo business’ commitment to the same ‘Move Beyond’ ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers.
Ronald Lam, Cathay Group Chief Executive Officer