The long-awaited revamped loyalty programme by IHG Hotels & Resorts kicks off with IHG One Rewards. IHG made an announcement in January 2022 of the programme’s new tier and bonus point earning structure. Members received an email yesterday from IHG regarding the improvements in the loyalty programme.
The group has nearly 6,000 hotels in over 100 countries. IHG One Rewards is centred around its guests, giving them richer benefits, more ways to earn and a new premier credit card. A new mobile app will also be rolled out to power the IHG One Rewards offering streamlined booking and allowing members to stay informed.
The new brand includes a new logo featuring a singular “One” icon depicting “One You”, and “One Future”. Look out for the prompt to update your app on your mobile device through the Apple App Store of Google Play Store.
A new tier and bonus point earning structure will allow members to earn more points faster and gain rewards sooner. The new tier and bonus point earning structure starts on 13 April 2022 and will be reflected in all member accounts on or before 17 April 2022.
Diamond Elite members will get to enjoy free breakfast as a Welcome Amenity Choice. Platinum Elite and Diamond Elite members will get exclusive access to Reward Night Discount Promotions. Elite members will also have more opportunities to receive early check-in, late check-out (if available) and room upgrades to suites if available, or another premium room type for Platinum Elite and Diamond Elite members.
IHG One Rewards introduces Milestone Rewards, a new, technology-enabled platform that allows members to choose the rewards that matter most to them. With just 20 nights stayed, members will be offered a choice from a selection of rewards every 10 nights, through 100 nights stayed. Rewards include points, $20 F&B rewards, Confirmable Suite Upgrades and Annual Lounge Membership.
Existing stays from 1 January 2022 will count toward the new-and-improved status. All member benefits including the launch of Milestone Rewards will become available for members in early June 2022.