7 September, 2010, Singapore – Crabtree & Evelyn unveiled Iris, their new range of fragrance and body care, which was inspired from a single, glorious bloom prized for centuries by royalty and nobility from its origination in Florence (Firenze), Italy and a favourite of Renaissance perfumers who featured it in their elegant creations. First brought to England from Italy in the 1400s, archival history indicates King Edward IV favoured its use to scent his wardrobe.
Crabtree & Evelyn launched the the new fragrance for the body and home in Singapore today at Mandarin Oriental Hotel to the media and guests. Armed with the Canon Ixus 300HS point and shoot camera, I snapped quite a lot of photos at the event to test the review set.
Brand Guardian of Crabtree & Evelyn - and Ownership
Over 20 years ago, Dato’ Sandra Lee and her husband were introduced to Crabtree & Evelyn, while on vacation in California where they stayed in a boutique hotel that provided Crabtree & Evelyn toileteries. Dato’ Sandra Lee and her husband acquired Crabtree & Evelyn from previous owner Cyrus Harvery. Dat’Sandra’s involvement with Crabtree & Evelyn has been gradual over the years. During the brand’s rebranding exercise in 2009, she decided to helm the project and joined the brand on a full-time basis spearheading the group’s management and operations team in the UK and US in new product development. Dato’ Sandra’s husband, Tan Sri Lee Oi Hian is the Group Ceo of Kuala Lumpur Kepong Berhard (KLK). KLK, a Malaysian multinational company, which is also involved in plantation and property development, funds and manages Crabtree & Evelyn but the creative team remains based in UK, with research, manufacturing and distribution facilities in the US & UK.
Dato Sandra, born and bred in Singapore, moved to Malaysia upon marriage some 29 years ago where she resides in Ipoh, Perak, the birthplace of her husband, Tan Sri Lee Oi Hian. She has 2 sons and 2 daughters aged between 21 and 27. Dato Sandra is actively involved in philanthropy, such as being co-founder and Executive Chairperson of Persatuan Daybreak, a vocational training centre for the physically challenged to be self-reliant an independent.
She is also an active member of the Board of Governors of Sekolah Menegah Jenis Kebangsaan (SMJK) Sam Tet and SMJK Ave Maria where her four children received education. She raised RM 1.5m for the school building fund and oversaw the building project of the new facilities as fund raising Chairman.
The IRIS Collection
Comprising 10 SKUs priced from S$25 to S$88.
Crabtree & Evelyn outlets in Singapore can be found at:
- The Shoppes at Marina Bay Sands #B2-16A
- Paragon #B1-26
- Ngee Ann City #B1-13
- The Centerpoint #01-12A
- Raffles City Shopping Centre #B1-29
- Vivocity #01-09
- Suntec City Mall #01-069
- Bugis Junction #01-14
- Tampines Mall #01-31A
- Parkway Parade #01-07
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- Crabtree & Evelyn Introduces Iris: An Alluring New Fragrance for the Body and Home (prweb.com)