Monopoly isn’t just about Mayfair and Park Lane anymore. Around the world, iconic brands have taken the beloved board game and put their own spin on it, transforming Monopoly into everything from city-specific editions to luxury fashion collaborations. These themed sets not only reflect local culture or brand identity, but also turn the game into collectable pop culture pieces. From Hotels to AIA Singapore or Magnum Ice Cream, and cities like Bali, Monopoly’s world tour is a playful look at how branding and nostalgia collide.
Bali Gets Its Own Board: A Local Twist on Monopoly
Bali has joined the global MONOPOLY family with its own official edition of the iconic board game. The launch of MONOPOLY: Bali Edition was marked by a vibrant celebration featuring traditional performances and tourism leaders, where Hotel Indigo Bali Seminyak Beach, one of the two luxury resorts featured, played host.
Produced by Winning Moves under Hasbro’s licence, this edition spotlights Bali’s rich culture and landscapes, from Uluwatu Temple and Mount Batur to the rice terraces of Jatiluwih. With a Balinese twist on gameplay, players can now buy and trade beloved landmarks like Sanur Beach and the Ayung River. Community Chest spaces highlight local nonprofits Bali Life Foundation and Sungai Watch, reinforcing the island’s spirit of giving. According to Indonesia’s Ministry of Tourism, the game helps promote Indonesian destinations in a fresh, globally engaging way. Available across major Indonesian retailers, MONOPOLY: Bali Edition turns the island into a playful passport to discovery – one property at a time.
Bangkok Rolls the Dice: A Capital City Joins the Monopoly Map
Joining the ranks of Thailand’s bespoke Monopoly editions, Monopoly: Bangkok Edition brought the city’s iconic energy to the game board in full technicolour in November 2024. From the street food staple of mango sticky rice to the unmistakable tuk-tuk, each element has been thoughtfully curated to reflect the capital’s eclectic charm. This third instalment in the Thailand series builds on the success of the Phuket (2022) and Chiang Mai (2023) editions, offering both locals and travellers a playful way to relive their favourite Bangkok memories. With a launch at Central World and a swish after-party at Kimpton Maa-Lai Bangkok, the edition’s debut is as lively as the city it represents.
“The MONOPOLY: Bangkok Edition is an exciting collaboration with our tourism stakeholders that showcases the unique charm of our vibrant capital city. This edition celebrates the essence of Bangkok, highlighting its cultural landmarks, bustling street markets and luxury hotels. I am so proud to see the city captured, in this moment of time, through one of the world’s most iconic games.”
Miss Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT)
Live Better with AIA MONOPOLY edition
AIA Singapore has given the world’s most iconic board game a purposeful local makeover, introducing the “Live Better with AIA” MONOPOLY edition, where every move on the board brings you closer to living a Healthier, Longer, Better Life.
This special edition transforms the traditional gameplay into a journey of self-improvement, financial wellness, and community connection. Instead of just collecting properties, you’re investing in your health, upgrading your lifestyle, and making meaningful choices that reflect real-life priorities. With every roll of the dice, players are invited to explore how small steps, whether it’s enrolling in a course, taking a fitness leap, or making sustainable choices, can lead to long-term gains.
The board itself is proudly Singaporean, reimagined with 22 colour tiles that chart the everyday aspirations of locals. From affordable essentials to indulgent experiences, each tile represents the milestones of personal growth, wellness, and success—rooted in the rich cultural landscape of Singapore. Instead of houses and hotels, players build Upgrades and Transformations, which reflect real-life achievements like attending wellness retreats, earning expert certifications, or even unlocking luxury lifestyle perks.
Even the Chance and Community Chest cards have been thoughtfully redesigned with a dose of local humour and heart. Expect angbaos, career bonuses, family wins, and opportunities to give back through initiatives like the AIA Better Lives Fund. There’s even a nod to sustainability, with prompts that reflect AIA’s green commitments, including tree planting and active living challenges.
Far more than a nostalgic throwback, “Live Better with AIA” is a modern, Singapore-style celebration of mindful living. Fun, engaging, and built for everyone chasing life goals, not just game pieces.
Magnum’s Cool Take on the Game: Collecting Cities, One Ice Cream at a Time
Magnum has teamed up with Hasbro to launch Magnum City MONOPOLY, a limited-edition travel-sized version of the iconic board game. Part of a brand campaign, this exclusive set is bundled with purchases of Magnum’s indulgent new ice cream flavours – Double Hazelnut and Strawberry Panna. The set blends play with pleasure and even hides 10 ultra-rare Golden Chance Cards that unlock luxe experiences like private chef dinners and beach club getaways, making this one of the most experiential Monopoly editions to date.
Rolling in Style: The Ritz-Carlton’s Luxe Monopoly Makeover
In 2019, The Ritz-Carlton, Millenia Singapore elevated game night with its exclusive Monopoly: The Ritz-Carlton Edition, a first among Ritz-Carlton properties. This bespoke, travel-sized board (15 x 15 cm) transforms Singapore’s cultural landmarks and the hotel’s own luxurious offerings into coveted properties. Players can acquire iconic sites like the National Gallery and Gardens by the Bay, as well as the hotel’s Michelin-starred Summer Pavilion and the opulent Ritz Suite.
Custom tokens, including The Ritz-Carlton lion and crown, a suitcase, and a Formula One car, add a personalised touch to the classic game pieces. Guests could purchase this collector’s item for S$68 nett at the hotel’s gift shop or online via Colony Bakery. For a more immersive experience, the hotel offered a “Game Night” package, featuring a two-night stay in a Marina Room or Deluxe Suite, daily buffet breakfast at Colony, and a Monopoly-themed welcome amenity. This edition not only offers a luxurious twist on a beloved classic but also serves as a unique keepsake of Singapore’s rich heritage and the hotel’s elegance.
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