Premium Automobile opens new DEEPAL showroom

DEEPAL Singapore Debut: Electric SUV S07 Now Available from S$220,999

DEEPAL has officially landed in Singapore. The premium electric vehicle brand, backed by Chinese automaker CHANGAN, has opened a new showroom at 281 Alexandra Road. It’s not just a car showroom. It’s a sleek space designed for people to explore what the future of driving looks like.

The brand’s arrival is marked by the debut of the DEEPAL S07. It’s an all-electric SUV that blends technology with style. It’s meant for everyday drivers who want something smart, safe, and sustainable. You don’t need to be a car expert to enjoy it.

The S07 is fully electric. It can travel up to 475 kilometres on a single charge. That’s more than enough for daily driving in Singapore and beyond. It’s smooth, quiet, and built for comfort. Inside, there’s lots of room and clever tech to help with driving and safety.

Singapore is DEEPAL’s sixth international market. The brand has already launched in other countries including Thailand and Australia. Now it’s setting its sights on Southeast Asia, with Singapore as a key hub. The goal? To make electric driving easier and more accessible.

The new showroom makes that vision come to life. It includes a large vehicle display area, a service centre, and even a café. There’s a kids’ corner too, so parents can browse in peace. DEEPAL wants this to be a space where drivers feel comfortable asking questions and learning more about EVs.

The DEEPAL S07 starts from S$220,999 and comes with long-term warranties for peace of mind. Other models, including the compact S05 and the versatile E07, will follow soon.

“The launch of DEEPAL’s showroom in Singapore marks an exciting milestone in our portfolio to redefine mobility through intelligent and sustainable solutions,” said Mr. Hadi Widjaja Tanaga, President, Premium Automobiles Group. “With Singapore’s strong commitment to electrification, we are confident that the DEEPAL S07, alongside the upcoming DEEPAL S05 and E07, will empower Singaporean drivers with future-forward mobility experiences.”

Mr. Hadi Widjaja Tanaga, President, Premium Automobiles Group (L) and Mr Shen Xing Hua, Managing Director of CHANGAN Auto Southeast Asia (R)
Mr Hadi Widjaja Tanaga President Premium Automobiles Group L and Mr Shen Xing Hua Managing Director of CHANGAN Auto Southeast Asia R

“DEEPAL is poised to be a world-class automotive brand,” said Mr Shen Xing Hua, Managing Director of CHANGAN Auto Southeast Asia. “With a global network of over 1,000 suppliers and dealers, including our latest partnership with Premium Automobiles, we are accelerating towards that vision.

DEEPAL says it’s committed to growing its presence in Singapore and across the region. With more electric options on the road, local drivers will have new ways to drive smarter, cleaner, and further.

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