The 2025 CCTV Spring Festival Gala showcased an extraordinary performance by AITO 问界 M9 at the SERES Super Factory. The Spring Festival gala reached 16.8 billion global views across all media platforms. Mobile viewership soared to 372 million, comparable to the most-watched Super Bowl broadcast in history. In 2024, the AITO M9 also made its first appearance at the CCTV Spring Festival Gala.
A brand-new AITO M9 gracefully emerged from the Vehicle Departure Gate at the SERES Super Factory. It seamlessly joined an impressive formation of 780 AITO M9s. Together, they ignited a breathtaking fusion of cutting-edge technology and artistic brilliance, turning the scene into a luminous masterpiece.
As the music swelled, the vehicles transformed into sleek, synchronized dancers, their headlights choreographing a dynamic light spectacle. The interplay of glowing headlights, stage lighting, and artistic gymnastics created a mesmerizing visual symphony that left the audience spellbound.
This wasn’t just a display—it was a revolutionary experience where innovation met artistry, delivering a stunning, unforgettable moment.
The AITO M9: Redefining Luxury and Innovation in Electric Mobility
The AITO M9 is a full-size luxury SUV manufactured by Seres in collaboration with Huawei’s Harmony Intelligent Mobility Alliance (HIMA). It offers both a range extender electric vehicle (EREV) and a battery electric vehicle (EV) version. The EREV version features a 1.5 L turbocharged petrol engine as a range extender and comes with a 42 kWh or 52 kWh battery. It can travel up to 1,402 km (CLTC) on a single charge.
The EV version boasts a 100 kWh batter offering a range of 630 km. The spacious M9 offers a 3,110 mm wheelbase, and is 5,230 mm long, 1,999 mm wide, and 1,800 mm high.
Inside, the AITO M9 impresses with a 32-inch augmented reality driver’s head-up display (AR-HUD), multiple screens, including a 15.6-inch central display and a 16-inch front passenger monitor, along with a home theatre feel in the back passenger area with a retractable screen and projector. The luxurious interior is complemented by Huawei’s HarmonyOS intelligent cockpit, ADS 2.0 (or ADS 3.0 for newer models) AI-powered advanced driver assistance system (ADAS), and a multi-modal fusion perception system. The exterior design follows the “Kunpeng Zhanyi” concept with a drag coefficient of 0.264 Cd for the EV version and 0.279 Cd for the EREV version. The AITO M9 is designed to offer a premium and technologically advanced driving experience.
The AITO M9 is designed to compete with top-tier luxury SUVs like the Tesla Model X and BMW iX, offering a blend of performance, technology, and sustainability. With a starting price of approximately US$80,000, it is positioned as a premium option in the electric vehicle market. The vehicle is currently available in China, with plans for expansion into European markets in the near future. Owners can expect a comprehensive warranty package, including an 8-year/160,000 km battery warranty, along with access to Huawei’s growing network of fast-charging stations.
Check out our experience as we were driven in the Aito M9 in Shanghai in October 2024.
