Guardian has launched 12 new and exclusive beauty brands at the Beauty Around the World extravaganza held at the Museum of Ice Cream. These exclusive brands are available only at Guardian stores nationwide and online. Guardian also collaborated with local women’s fashion label Ohvola to showcase the Ohvola x Guardian fashion capsule collection which features six fashion pieces at the one-off event.
Four new and exclusive cosmetic brands available at Guardian include Uklash from UK and Rom&nd, Dasique and colorgram from Korea. Korea’s beauty influencer Saerom Min Gaeko)’s viral beauty brand Rom&nd is best known for its rich colour palettes and cult-favourite lip tints. Achieve plump lips of your dreams with the iconic Juicy Lasting Tint that gives the shine of a lip gloss with the colour payoff of a lipstick to achieve an effortless glossy look.
Guardian also carries seven new Korean skincare brands such as KAHI, Lagom, One Day’s You, Pestlo, Thank You Farmer, and Torriden from Korea. Also new is Q+A from UK.
KAHI Wrinkle Bounce Multi Balm went TikTok-viral with over 17 million sticks sold globally. The #1 Multi Balm is also seen all over K-dramas. It hydrates and increases skin elasticity while reducing the appearance of wrinkles. Also affectionately known as the “Kim Go Eun Balm”, it functions as a lip balm and moisturizer that provides instant moisture boost and glow on the go.
In the haircare category, try out the new Japanese brand HoneyQue that moisturises, repairs, and strengthens hair with a formulation that includes organic manuka honey to achieve healthy and luscious locks. Enriched with the elixir of organic Manuka honey, the products penetrate deep to enhance moisture retention, while a trifecta of potent proteins works diligently to rejuvenate hair’s core.
The annual Guardian Beauty Around the World Extravaganza is a pop-up showcase featuring the latest beauty, hair and skincare trends and products for the most popular brands from around the world, including Japan, Korea, USA, China, UK and many more. At this year’s exclusive private showcase held at the Museum of Ice Cream attended by over 120 guests, Guardian created a beauty playground featuring more than 20 beauty brands, allowing special guests to travel the world of beauty without a passport. Key brands featured at the event include Catkin, Cezanne, Bioderma, Bring Green, Cell Fusion C, Dear, Klairs, Derma-E, Illiyoon, Kose Cosmeport, La-Roche Posay, LUCIDO-L, Ryo, Stephen Knoll and SNOVA.
Thousands of beauty products will be on offer throughout the month-long campaign with great deals across Guardian stores island-wide and online.