Manulife Singapore’s latest campaign involves preventing illness and protecting communities through Life Saving Pots that double as mosquito repellents. Each of these pots is coated with a special paint containing permethrin, a non-toxic insecticide that repels mosquitoes. The paint has been tested to repel up to 80% of mosquitoes, including Aedes mosquitoes which carry dengue and Zika viruses. Manulife distributed 80 Life Saving Pots to senior communities in Singapore’s Punggol neighbourhood on 19 November 2017.
Kwek-Perroy Li Choo, Chief Customer Officer of Manulife Singapore says, “Given our climate and population density, Singapore is uniquely vulnerable to mosquito-borne diseases. We believe in encouraging our customers to actively take precautions with their health. We wanted to get to the root of the problem by preventing the mosquitoes from breeding in homes in the first place. The creation of these Life Saving Pots is a simple and elegant solution that helps Singaporeans to keep their homes safe.”
There are three different designs and this campaign was developed by TBWA\Group Singapore. The creation melds art, age-old traditions, and technology to combat a long-standing concern in Singapore.
Shee Bee Hao, a traditional ceramic artist who was formally trained at Ming Village Ceramics took several months to paint the designs of delicate flowers, fine branches and petals on each pot by hand.
At the same time, Manulife Singapore will also be hosting a contest on its Facebook page to give away Life Saving Pots to the public.
