Comvita, New Zealand-based global market leader for Unique Mānuka Factor (UMF) certified Mānuka Honey, has acquired specialty honey retailer in Singapore HoneyWorld to expand into the Singapore market.
“This agreement represents a highly strategic opportunity for Comvita to acquire a high-quality retail brand that is the market leader in Singapore. We are achieving strong results in our other retail stores in markets throughout Asia and are delighted to add HoneyWorld’s renowned capability and influence to the Comvita family. We are very pleased to have retained the services of its founder Pearline Goh, adding more talent to our business.”
David Banfield, Chief Executive Officer of Comvita
The expansion allows Comvita to expand into Singapore, with the aim of growing beyond HoneyWolrd’s 18 existing premium retail locations while continuing to work closely to offer and expand Comvita’S products to key-retail partners in the market. HoneyWorld will streamline its product lineup while retaining the brand name.
“We are thrilled to be part of the Comvita family, as we share a vision of being a premium wellness and lifestyle brand. As customers become more discerning, we see Comvita’s scale and ability to introduce quality natural products backed by world-class scientific know-how as being sustainable and important.”
Pearline Goh, Founder and Director of HoneyWorld.
Comvita’s range of wellness products will be available across all HoneyWorld specialty stores and counters at major department stores alongside other existing HoneyWorld products with more planned for the future.
