BOSS perfumes celebrate soccer season in June with a new campaign Unite to Celebrate. The campaign is dedicated to the limited-edition BOSS Bottled United Eau de Parfum and focuses on the emotive power of sport to inspire, engage and unite players and fans.
Hugo Boss has partnered five world-class soccer talents including Germany midfielder Toni Kroos, England striker Harry Kane, France defender Raphael Varane, Spain midfielder Sergi Roberto and Colombia striker Radamel Falcao. Standing for integrity both on and off the pitch, the five faces of the campaign come together to represent the Man of Today. Each one is a man of substance as well as style, complex and multi-faceted, for whom staying true to his values is the real measure of his success. In addition, each will be participating in the viral #suitchallenge. This year’s #suitchallenge builds up the excitement and enjoyment around every soccer match. Influencers from around the world will dress in a Boss suit and juggle the ball to their followers to do the same.
The fragrance has top notes of Blood Orange & Wild Buchu or Agathosma; middle notes of fresh Spearmint and Orris and woody base notes of Vetiver, Patchouli, and Cashmeran. BOSS Bottled United is available in 100 mL at S$134 in department stores and Sephora Singapore in-store and online.