20 January 2011, Singapore – OCBC today announced its partnership with Singapore’s only public go-karting facility Kartright Speedway to launch the inaugural OCBC Corporate Karting Challenge 2011. Drawing similarities between the sport and OCBC’s emphasis on the importance of work-life balance, team work and successful decision-making amongst colleagues, this challenge […]
Advertising and Marketing
You’ll Never Chicken Out with Burger King
January 2011, Singapore – Burger King’s latest campaign in Singapore, “With the King You’ll Never Chicken Out” has hit the online space with 3 videos. This is Burger King’s call to all to stand up for what is right and ‘Never Chicken Out’. Burger King played on the double meaning […]
Tiger Beer celebrates the essence of 聚 this Lunar New Year
January 2011, Singapore – Asia Pacific Breweries Singapore announced that they have launched their multi-million dollar Tiger campaign 聚 “Ju” and a series of programmes aimed at engaging consumer through special moments spent together with friends and loved ones around food, beer and entertainment. The Campaign “Research in Singapore shows […]
Starbucks Changes Logo Ahead of Turning 40 in February
5 January 2011, USA – Nearly forty years ago – in a small retail space in Seattle’s Pike Place Market – the legacy of Starbucks began as a roaster and retailer of high-quality coffees from around the world. It all started all as a whole bean coffee outfit. It was […]
Advertising Technology: Largest Video Wall in a US Airport
3 January 2011, LAS VEGAS –(BUSINESS WIRE)–McCarran International Airport and Samsung Electronics America showcased a 100-screen video wall before media and advertisers today at the airport’s D Concourse Rotunda, tipping the hat to delegates of the 2011 International Consumer Electronics Show to be held in Las Vegas Jan. 6-9. The […]
De Beers Go 3D On London’s Old Bond Street & New York’s Fifth Avenue
15 December 2010, London/New York (Digital News Agency) – When shopping in London’s West End or New York’s Fifth Avenue, you would be dazzled by the amazing window displays during the festive season. This year – luxury diamond brand De Beers raises the bar by embracing ground breaking 3D technology […]
Burger King Steakhouse and Loaded Steakhouse Burger
Made with 100% certified Australian premium Angus beef, Burger King introduces the BK Steakhouse and Loaded Steakhouse burger.
Burger King Serves Seattle’s Best Coffee
November 2010, Singapore – In October, the senior management of Burger King walked down Orchard Road to apologize for not introducing soft serve ice-cream sooner. There was a free cone day for the public to taste the new offering at 9 BK outlets throughout Singapore and 1-for-1 deals for BK […]