January 2011, Singapore – Burger King’s latest campaign in Singapore, “With the King You’ll Never Chicken Out” has hit the online space with 3 videos. This is Burger King’s call to all to stand up for what is right and ‘Never Chicken Out’. Burger King played on the double meaning of their new campaign tagline to communicate their brand promise of “Having it your way”. One version shows the all-too-familiar Youtube video of the girlfriend hitting the boyfriend’s crotch in public with her heels which has already attracted more than 53,400 views.
Chicken vs Crotch Hitting Girlfriend
Chicken vs Ulu Pandan Bear
Chicken vs Taxi Snatcher
You could win a Microsoft XBOX 360 with Kinect Bundle and Burger King vouchers worth a total of more than S$500 by telling Burger King your “Never Chicken Out!” Moment. Upload your photo, video or text to Burger King Singapore Facebook Fan Page and two stories – one chosen by the King, and the other with the highest consumer rating will get to win!
This is all part of Burger King’s ongoing commitment to bring the best tastes to consumers – and now offering 8 sumptuous chicken varieties to chicken-lovers. Chicken-lovers will not run out of choices as they can get their chicken grilled or fried, juicy or crispy, spicy or mild, thigh or breast meat, from full meals to snacking treats.
Have a peek at the Chicken Menu so that you can decide what to have during your next visit at Burger King.
The Healthy Treat
FOR A LIMITED TIME
The New Black Pepper Basil Drumlets is perfect as a snack or an extra side to compliment your meal. They are affordably priced at S$1.95 (2pcs) and S$3.90 (4pcs).You can enjoy a free 2 piece Black Pepper Basil Drumlets (while stocks last) with purchase of any of the following Large Chicken Meals (which comes with large fries and drink). Large Tendergrill Chicken Meal | Large Mushroom Swiss Tendergrill Chicken Meal | Large Spicy Tendercrisp Chicken Meal | Large Spicy BK Chick’n Crisp Meal | Large BK Chicken Meal
Do note that pricing varies at selected restaurants.
Mushroom Swiss Burgers have always been a personal favourite. Finally, customers who do not take beef can now have the chicken option.