The Infocomm Media Development Authority (IMDA) and Singapore Tourism Board (STB) launch a S$10 million Singapore On-Screen Fund to support international media and entertainment (M&E) partners in producing TV and film projects that reach global audiences and shine the spotlight on destination Singapore. This will allow local media enterprises and talent to work alongside these global M&E partners in creating content for international audiences.
International media conglomerates, major streamers and studios that have consistently delivered popular content for the global market will be invited to apply for the fund. Proposals will be evaluated based on distribution and market reach, content concept and creative merit, opportunities to feature Singapore’s offerings and experiences, and the number of local talents involved in credited roles.
The fund aims to kickstart more projects that profile the destination and support industry development. Selected projects must be set in Singapore and launched before the first quarter of 2027. Successful projects will receive funding support of up to 30% of qualifying costs related to featuring Singapore, including production and marketing costs.
Interested companies can find out more at bit.ly/singapore-on-screen-fund.
Past collaborations profiled Singapore include the popular rom-com Crazy Rich Asians in 2018, produced by Singapore-based Infinite Frameworks in partnership with Warner Bros. Discovery. Close to 300 locals worked as production crew members with some in key roles. Young aspiring talent from Nanyang Technological University, LaSalle College of the Arts and Ngee Ann Polytechnic were also involved in the production. The film featured 12 local stars in its cast, including Pierre Png and Tan Kheng Hua.
Other projects shot here which showcased Singapore and employed local media talent include popular K-Drama “Little Women” (2022) and sci-fi hit series “Westworld Season 3” (2020).
Featured image from STB.