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Bernadette Belle Ong, Miss Universe Singapore 2020
Bernadette Belle Ong, Miss Universe Singapore 2020 (Miss Universe Singapore photo)

Miss Universe Singapore 2021 edition is back to look for a new winner to take over the coveted crown from Bernadette Belle Ong. Ong made her international debut at the recently concluded international competition held in Florida recently. Remember her in the red and white Stop Asian Hate cape?

This year, the competition goes digital through visual media and technology with a hybrid finals event scheduled in September 2021. In the lead up to the finals in Singapore, this year’s edition aims to showcase the city state’s hidden gems, unveil culture and partner with local Singaporean artists in the arts and fashion spheres through a series of fashion films that will be premiered across digital platforms.

The title comes with values and responsibilities and the winner is expected to be confident, cosmopolitan and fashion-forward. She needs to demonstrate authenticity and the ability to articulate her ambition. She is also socially connected and universally empowered, embodying a global aspiration, and is a positive force for good.

Miss Valerie Lim, (centre)

Miss Universe Singapore has a new management team led by Jonas Antonia Gaffud who is the recently appointed Creative Consultant for the Miss Universe Philippines and Miss Universe Singapore brand. Former Miss Universe Singapore 2011 Valerie Lim who is also the new National Director will work closely with Jonas to oversee all aspects of the Organisation including recruitment, training workshops, styling, content marketing and final competition planning.

“It was an honour to represent Singapore as Miss Universe Singapore a decade ago and I am delighted to be able to come full circle and help bring empowered Singaporean voices to a global stage. The Miss Universe platform is an opportunity for women from all walks of life to come together to inspire, discuss important issues, uplift and support each other beyond borders”

Valerie Lim, Miss Universe Singapore 2011 and new National Director

Creative Fashion Director, Daniel Boey joins the team to support this edition’s strategic vision. Daniel has an extensive portfolio that spans 31 years and counting as a fashion show producer and works for high-profile clients such as Christian Dior, Loewe, Louis Vuitton, Vera Wang and others.

Sign up for Miss Universe Singapore 2021 here.

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