SimplyGo is bringing its digital Adventure Quest universe into the real world with the launch of the SimplyGo Adventure Quest Pop-Up at Bugis+. Running from 15 June to 5 July 2026, the free-admission event transforms the Level 2 Atrium into a retro pixel-art playground inspired by Singapore’s everyday public transport experiences. Developed in collaboration with Mr. Merlion & Friends, visitors can enjoy interactive games, themed photo opportunities and exclusive merchandise.
At the heart of the activation is the 3-Station Transit Game Challenge. Visitors who play the online Adventure Quest and make any purchase at the pop-up can receive a physical stamp card. Complete three transport-inspired mini games, The Route Planner, The Uniform Match and The Perfect Stop, to collect stamps and redeem instant prizes at the redemption booth. Available prizes include transport-themed paper models, tote bags, enamel magnets, enamel pins, stickers, coasters and badges.
Visitors can also snap photos at nostalgic transit-themed installations recreated in retro pixel-art style. Highlights include a Singapore MRT train cabin, a stylised SG Bus photo zone and a traditional Singapore bus stop backdrop.
The pop-up also features a retail marketplace showcasing transport-inspired merchandise and character collectibles from local brands including Knackshop, Kenshop, Figgy Wiggy, Heng Suay and Mr. Merlion & Friends. Existing Adventure Quest app users can check in at the venue to collect an exclusive digital stamp and unlock in-game rewards, while members of the public can freely participate in the physical activities without downloading the app.
| Details | Information |
|---|---|
| Event | SimplyGo Adventure Quest Pop-Up |
| Dates | 15 June to 5 July 2026 |
| Time | 11am to 10pm daily |
| Venue | Bugis+, Level 2 Atrium |
| Admission | Free |
| Organisers | SimplyGo and Mr. Merlion & Friends |
| Highlights | Transit-themed games, photo zones, merchandise marketplace and prizes |
Whether you’re a public transport enthusiast, a fan of Mr. Merlion & Friends or simply looking for a fun family-friendly activity during the school holidays, the SimplyGo Adventure Quest Pop-Up promises a nostalgic journey through Singapore’s transit culture with plenty of rewards to be won.