29 July 2010,– I was amongst the media invited to the launch of the Davidoff Champion fragrance for men today at Evolve Far East Square.
The invite card was shaped as a dumbell, and the dress code indicated was Gym Attire – A physical and emotional experience. The guests at the media launch were treated to a visual spectacle with mixed martial art demonstrations, 8 hunky male models and competitions involving the models and guests. Check out the photo album right at the bottom of this article. Click on the photos to enlarge them.
Davidoff Champion is about the daily ritual of taking the time to build physical and mental strength – to become a champion. The central pillar of Davidoff Champion’s forte is a flacon design – a chunky dumbbell with its stirring black-glass and its head and tail silver weights. Made of real metal with the contents boldly engraved on the cap, the bevelled-grip body gives a rough, masculine touch. The bottle is designed by Alnoor by Alnoor Design.
When I smelled the fragrance, I knew this is a fragrance that I like. Created by perfumer, Aurelien Guichard from Givaudan, with the zestful bergamot and lemon, the heart note gains ground with its energizing galbanum essence and aromatic clary sage. Davidoff Champion is completed in its dry down by the masculine classic cedarwood all the while keeping a durable oak moss allure.
Check out the commercials:
Davidoff Champion will be available in Singapore from September 2010.Eau de Toilette 90ml – S$124 Eau de Toilette 50ml – S$84 After Shave Splash 90ml – S$91 After Shave Balm 100ml tube – S$71 Hair & Body Shampoo 200ml tube – S$41 Deodorant Stick 70g – S$38
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