French Lingerie Maker Etam arrives in Singapore


French corsetry maker, Etam opens it first store in Wisma Atria last Friday and a second store in Raffles City this week. Established in 1916, it is famous for its exquisite French style with delicate yet playful intimate details. Etam is well-loved for its affordable luxurious intimate wear which resonates with generations of women worldwide.

The “Natalia for Etam” collection, created in 2009 by Etam ambassador, Russian supermodel Natalia Vodianova.  During the Paris Fashion Week, Cara Delevinge, promising model-actress walked the runway, while Swedish singer Lykke Li and British singer performed at the fashion shows.

Etam has 550 retail outlets in more than 30 countries, Wisma Atria and Raffles City stores will be the brand’s first two stores here in Singapore.  The new stores will open with the Spring/Summer 2013 collection, featuring bright color, sweet floral, fresh classic whites, sweet sexy lace, safari animal prints intimate wear.  Star product Double Push-up bra with its seamless lines will be available in the stores.

Price range: $19.90 – $123.90


Wisma Atria, #01-31/32
Raffles City, #02-08

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