HSBC Singapore has unveiled an exclusive lifestyle and entertainment platform for HSBC Premier Mastercard holders, offering priority access to world-class concerts, shows, and VIP experiences across Southeast Asia and the UK.
The new platform is a premium gateway to internationally acclaimed performances, thanks to HSBC’s collaboration with Mastercard and Live Nation. With a 51% surge in live entertainment spending in Singapore from 2023 to 2024, this initiative meets the growing demand for unique experiences beyond banking.

What HSBC Premier Mastercard Cardholders Can Expect:
✔️ Priority Access – Mastercard presale and preferred tickets for Live Nation concerts and events
✔️ VIP Experiences – Exclusive meet-and-greet sessions and premium hospitality perks
✔️ First to See the Big Acts – Early access to global superstars like Lady Gaga and BABYMONSTER
✔️ Curated Entertainment Packages – Special privileges and premium offers
The platform’s debut offering is an unmissable treat—HSBC Premier Mastercard holders can access VIP perks at Russell Peters’ Relax World Tour in Singapore on 11 April 2025, featuring meet-and-greet passes, commemorative merchandise, and exclusive seating.
Cardholders also get access on the platform to presales for upcoming big acts such as Lady Gaga in Singapore, and exclusive reserved tickets to selected shows in the United Kingdom. Other upcoming performances in Singapore available via priceless.com/HSBCSG include BABYMONSTER’s first-ever Singapore concert.
“HSBC Singapore is committed to enhancing the Premier experience beyond wealth management, offering our customers exclusive privileges that fit their international lifestyle.”
Ashmita Acharya, Head of International Wealth and Premier Banking.
This is just the beginning! More global headliners and exclusive events will be announced soon.