Chivas has enlisted LISA, one of the world’s most influential K-Pop musicians and member of BLACKPINK, as its new ambassador and the first female face of the brand in Asia.
The collaboration with the Thai Rapper Lalisa Manobal launches with a TV spot, titled “Chivas Regal x LISA: I Rise, We Rise”. Filmed on location in Seoul, South Korea, the ad, voiced by LISA herself, explores her own personal journey on an unstoppable movement of endless elevation and sets a contemporary, luxury tone for the partnership. Directed by Liukh, the ad features striking shots of LISA sipping a Chivas Highball and encouraging viewers to make success on their own terms.
The Chivas Regal x LISA campaign will be rolled out across the Asia region via OOH, TV, social, digital marketing and PR. To find out more about the partnership with LISA, and be first to see exclusive content drops, visit Chivas.com or on Instagram @ChivasRegal.
In addition to the partnership with LISA, Chivas also presents a new, elevated and sustainable design of its iconic Chivas 12 expression—a bold and contemporary update of its bottle, label and pack that uses less glass, plastic and recycles with less energy.
The new design sees the icon reborn for a new generation of modern, sustainability- and style-conscious Scotch Whisky drinkers. Collectors and fans can look forward to a series of creative projects and event launches that celebrate the rise of the new Chivas 12 through 2022.
“After being on such a huge personal journey and hustling over the past few years, I want to inspire people to elevate themselves. It was a no-brainer to partner with Chivas, as their values are so closely aligned with my own, plus I’ve always been a whisky fan!”LISA