Starbucks has collaborated with the Agency for Integrated Care (AIC) to celebrate World Mental Health Day on 10 October 2023 at all its stores islandwide. Singaporeans are encouraged to care for the mental well-being of themselves and those around them as well as supporting loved ones who may be facing mental health issues.
On 10 October 2023, greet your barista with “How’s your day?” Or compliment them such as “You’re doing great today!” with any purchase to redeem a set of limited-edition pins and stickers featuring the two characters, Muffinsaurs and Brave. They feature uplifting messages such as “Thank you for listening to me!” and “I’m here for you!”
Saying something kind to people reminds us that mental wellness stems from each and every individual. It does not take much to share a kind gesture.
Starbucks provides its employees, whom they call partners, with an inclusive and positive work environment. Last year, the company added more mental wellness programmes to its employee medical benefits, including training and certifying managers to provide mental health support to employees and their peers. Medical support for employees has also been extended to cover psychological or psychiatric care. Starbucks has set 198 corporate and frontlines managers to attend a two-day WSQ-Certified Training in Peer-to-Peer Mental Well-Being Support at Work mental wellness course to equip them with basic psychological first aid skills to provide mental well-being support to assist distressed colleagues and peers. In 2024, it will continue to send managers for training and incorporate the course into its official training programme for new managers.
The StarHub Foundation has awarded a Global Community Impact Grant to The Salvation Army with a focus on mental health awareness and support. The grant will support The Salvation Army’s FireFLY programme which aims to strengthen self esteem, identity, and sense of self-worth for youth who have experienced trauma. By helping youth build greater resilience, the programme aims to empower youth to make a positive impact in their communities. Currently, The Salvation Army team supports several hundred children and youth under their care either in their community or at residential services in navigating their mental health.