Armand De Brignac Ace Of Spades (Istock.com/ Peter Etchells)

Moët Hennessy Acquires 50% of Jay-Z’s Champagne Armand de Brignac

Mr. Shawn JAY Z Carter, Armand de Brignac (PRNewsfoto/Moët Hennessy)

Moët Hennessy has acquired 50% of Shawn JAY-Z Carter’s Armand de Brignac prestige champagne. Armand de Brignac, also known as Ace of Spades, has been launched since 2006 with over 500,000 bottles sold in 2019, in particular with an outstanding position in the high energy channels.

“I’m proud to welcome the Arnault family into ours through this partnership that began with Alexandre Arnault and continued with his father Bernard Arnault and Philippe Schaus, at my home in Los Angeles. It is a partnership that has felt familiar the entire time. We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further”

Shawn JAY-Z Carter
Armand De Brignac Ace Of Spades (Istock.com/ Peter Etchells)
Armand De Brignac Ace Of Spades (Istock.com/ Peter Etchells)

The 50% stake by Moët Hennessy also includes a global distribution agreement. The 50 – 50 structure ensures that each of the two partners bring its strengths and expertise.

“For years we have been following the fantastic success of Armand de Brignac and admiring their ability to challenge some of the rules of the Champagne category. Armand de Brignac breaks barriers and reflects contemporary luxury, while preserving the traditions of the Champagne terroirs. Today, we are incredibly proud to be partnering with them and believe that the combination of our Champagne experience and international network coupled with Shawn JAY-Z Carter’s vision, the strength of the Armand de Brignac brand and quality of its range of prestige cuvées will allow us to take the business to new heights across the world”

Philippe Schaus, President & CEO of Moët Hennessy

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