Wine lovers in Singapore have something to toast to. Vivino, the world’s largest online wine marketplace, has teamed up with Shell and Deliveroo to create a wine-buying experience that’s as seamless as ordering dinner or topping up fuel. The result? Instant access to expertly curated, top-rated wines anytime, anywhere.
This innovative three-way partnership combines Vivino’s 72-million-strong global community and trusted wine ratings with the convenience of Shell’s service stations and Deliveroo’s on-demand delivery network. Customers can now pick up Vivino’s best-selling bottles at 15 Shell service stations, with plans to expand to 45 by the end of 2025. Even better. Wine can be delivered islandwide in as fast as 30 minutes, 24/7, through Deliveroo.
Shell Stations as Wine Pickup Hubs
Selected Shell outlets now double as Vivino flagship retail spots, complete with tasting notes and wine descriptors. Customers can walk in, browse the wines like they would a snack or soda, and head out with a bottle in hand. This synergy also makes Shell a delivery node—facilitating fast fulfilment for Deliveroo orders.
“As a mobility retailer, we’re constantly finding ways to add value to our customers’ journeys,” says Doong Shiwen, General Manager of Shell Mobility Singapore. “Wine on the go? Now that’s convenient.”
Deliveroo Brings Wine Home—Fast
Through this partnership, Deliveroo is now your go-to app for wine delivery too. Deliveroo Plus members enjoy perks like free delivery, 30% discounts on select labels, and even exclusive access to Vivino’s wine tasting events.
From 13 to 18 May 2025, Deliveroo is giving away a Vivino wine opener with every two-bottle purchase. Pair that with a 10% discount on pickup and delivery orders, and it’s clear this isn’t just another retail promotion, it’s a new lifestyle offering.
The Data Behind Every Sip
Vivino’s vast wine database, spanning 19 million bottles, means every bottle is backed by real customer ratings. Whether you’re a casual sipper or a full-blown oenophile, Vivino’s algorithm helps you choose confidently based on taste, style, and price.
Tracy Koo, CEO of Wine Portal, which brought Vivino’s first retail store to Singapore, sums it up: “We believe great wine should be easy to discover and enjoy. With Shell and Deliveroo, we’re bringing this belief to life.”
Whether you’re fuelling up, dining in, or hosting friends, this partnership ensures that a quality bottle of wine is always within reach.
