DFS Group launches the new DFS Circle loyalty programme

DFS Group has unveiled DFS CIRCLE or “迪斐世” (dí fěi shì), a new global loyalty programme to replace its predecessor LOYAL T by DFS. DFS CIRCLE serves as the ultimate gateway to immerse in the realm of luxury, unlocking rewards and granting seamless access to enriching communities and extraordinary experiences at your fingertips.

Explore rewards and curated experiences through the DFS CIRCLE mobile app or WeChat Mini Programme. DFS CIRCLE introduces Silver, Gold, Platinum and Diamond membership tiers and one exclusive, by-invitation Ambassador tier. Earn more and fast track status with Silver tier members earning twice as many points and enjoying rewards such as welcome and birthday bonuses. Level up faster, move through the different membership tiers and earn up to 4x points on all eligible spending. Privileges and rewards vary by membership tier and store location.

Members can enjoy privileges, rewards and benefits in over 20 destinations worldwide. They include airport lounge passes, a luxury 24/7 global travel concierge to assist you with transport, dining, and entertainment at home and abroad. More privileges, rewards and benefits will be rolled out progressively throughout the year.

To celebrate the launch of DFS CIRCLE, members in Macau can receive a crossbody phone strap upon spending MOP$2,000, while new members in Hong Kong can redeem a HK$150 beauty coupon upon spending HK$5,000 on fashion, watches, and jewellery items.

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Middle aged curious individual trying to find a balance in keeping healthy and finding joy keeping fit. Because trying new food and drink is part of the work.

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