Alibaba’s Tmall is extending its upcoming 618 Mid-Year sales to several markets across the Asia Pacific region including Hong Kong, Taiwan, Singapore and Australia. Consumers in these countries will also be able to join mainland Chinese customers to access billions of products at irresistible discounts online and offline during the event. Tmall is working with over 70 shopping malls and commercial districts across mainland China and Asia to open pop-up stores that will offer consumers a seamless online and offline shopping experience.
“This year’s 618 Mid-year Sales coincides with the Dragon Boat Festival. It is a good opportunity for overseas Chinese to buy festive products and to build the understanding and connections with Chinese culture,” said Alvin Liu, General Manager, Tmall Export and Import. “For some markets, shipment by sea is now a delivery option, meaning consumers can literally buy a dragon boat on Tmall and have it delivered to their doorstep at a low cost.”
“New Retail is another key element in this year’s promotion, combining online and offline elements. Physical pop-up stores will be set up in overseas markets, and consumers visiting these can scan the product QR codes and place their orders online. Other attractive features include vouchers, red-packets and free shipping,” Liu added.
Customers in Taiwan, Hong Kong & Singapore will enjoy free shipping between 16 and 20 June 2018 whilst Australian customers can choose shipment by sea at RMB20 per order for selected items.