Anker Innovations has launched “Charge Up, SEA!”, a region-wide campaign that fuses immersive AR and CGI storytelling with its new Anker Prime Series of charging solutions.
Targeting five countries—Singapore, Malaysia, the Philippines, Indonesia and Vietnam—the campaign brings digital energy to iconic landmarks. In Singapore, visitors to Jewel Changi Airport’s Rain Vortex can scan a QR code to explore a futuristic AR world powered by Anker’s flagship chargers, including the compact yet powerful Anker Prime 250W GaN Desktop Charger. These experiences allow users to interact with technology and explore the future of charging, reinforcing Anker’s leadership in global innovation.
Other featured products, like the Anker 25,000mAh 165W Power Bank and the 140W Charger, offer interactive emoji-driven experiences that highlight smart features such as retractable cables, digital displays, and real-time charging data. These playful interactions help users connect emotionally with the tech.
The campaign underscores Anker’s position as a global leader in smart charging, combining innovation, user insight and interactive design. More than just powering up devices, Anker is reshaping how Southeast Asia engages with future-ready tech.