14 November 2011, Singapore – Olympus today announced the appointment of well-known personality, Felicia Chin as the brand amabassador for its award-winning Olympus XZ-1 pocket-sized digital camera.
Having taken an 18-month break to-date, Felicia, who is currently taking a break from acting to pursue her Business Studies degree at the National University of Singapore, have another year and a half to go for her studies. Felicia aims to keep in touch with her friends and fans via various social media platforms and was looking for a “fast” compact digital camera, which will enable her to capture life’s interesting moments wherever she goes, and one that is easy to carry around. Olympus got wind of Felicia’s wish and stepped forward to work with her via this year-long partnership.
“Olympus XZ-1 gives me exactly what I want – beautiful pictures and creations that speak volumes about the world around me,” said Felicia Chin.
The “Felicia Chin & XZ-1” campaign
Olympus will embark on an integrated marketing campaign for the Olympus XZ-1 featuring Felicia Chin. Besides using social media platforms to encapsulate the increasing diverse target audiences, Olympus will also be using traditional media, such as print advertising and with newspapers and magazines, product leaflets, in-shop POS materials, and events to convey the attributes of the XZ-1.
Olympus XZ-1 – flagship compact digital camera
The Olympus XZ-1 is the flagship model in the brand’s compact digital camera line-up, featuring outstanding picture performance that comes close to SLR quality in a slim profile and high-quality finish. In April 2011, the outstanding qualities of the Olympus XZ-1 were formally recognised as the “Best Expert Compact Camera” at the TIPA Awards 2011 and also won the prestigious Red Dot Design award 2011.
Here’s the link to Felicia’s blog, with pictures taken during Faye Wong’s concert:
Main Features of Olympus XZ-1
- i.ZUIKO DIGITAL 4X zoom lens — the first ever designed for a point and shoot digital camera — with a large f1.8-2.5 aperture that assures maximum brightness from wide-angle to telescopic. This combines with a large 1/1.63-inch high-sensitivity CCD sensor to achieve high picture quality close to that available from SLR cameras.
- TruePic V image processing engine — the same as used in the OLYMPUS PEN series — optimizes high picture quality, while Art Filters provide the user with exciting new tools to express creativity.
- Live Guide interface guides novice users through various expert photographic techniques to help achieve the image desired, while the interface for advanced users provides direct control over camera functions using the control ring and control dial.
- High-quality styling and finish with slim, attractive metallic body and OLED (Organic Electro Luminescence Display).
- Accessory port for connecting a choice of accessories including an EVF and external stereo microphones.
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