It was a BIG BIG launch for Apple last evening. With new products for almost every category of products they have. A brand new green finish for its iPhone 13 and iPhone 13 Pro line. So gorgeous. And the long-awaited refresh for iPhone SE for those who love the finger Touch ID. And the iPad Air getting even sexier & faster with M1 Chip in it. The BOMB has to be the all-new Mac Studio which will ship with Apple’s fastest and highest performance M1 Ultra Chip. To make the new Mac Studio even more appealing, that new ultra-sleek 5K Retina Studio Display is the must-have optional accessory.
iPhone SE
Once again, Apple has put in their most powerful and latest processor, A15 Bionic chip, onto their most affordable iPhone SE. Starting from S$699, you will have that same highspeed processing power as their flagship iPhone13 and iPhone 13 Pro. Gaming will not be an issue for this phone and it now comes with 5G for lag-free streaming. It’s still that same iconic design that some of us love, and can’t live without the Touch ID.
The new 12MP wide camera will also come with Smart HDR 4, Photographic Styles, Deep Fusion. and Portrait mode. With computational photography, you will capture the best shot even under challenging lighting. Pre-order starts 11 March 2022 at 9 am and is available in stores from 18 March 2022. There’s also an instalment plan that starts from S$29.13 per month direct from Apple Online Store.
iPad Air with M1 Chip
After last year’s facelift, Apple now added M1 Chip into the iPad Air to make it even more powerful than a laptop of the same price range. Together with 5G and Ultra Wide front camera with Centre Stage, you can be efficient to take on video calls from anywhere. The USB-C port is now up to 2x faster than the previous generation, with data transfers up to 10Gbps, so importing large photos and videos is even quicker.
Express you style with one of the five colours available. That Purple is just too gorgeous. Or get that levitating Magic Keyboard if you have S4409 to spare. Pre-order starts 11 March 2022 at 9am and available in stores from 18 March 2022. Wi-Fi variant starts at S$879 while 5G Cellular starts at S$1,099.
Mac Studio & Studio Display
If you are hungry for processing power, the new Mac Studio with M1 Max and all-new M1 Ultra chips are the ones you should consider. Even though it comes in such a compact design, the performance is JAWDROPPING. Just see below.
For Mac Studio with M1 Max 10-core CPU, 24-core GPU & 16-core Neural Engine:
- Up to 2.5x faster CPU performance than the fastest 27-inch iMac with 10-core processor.
- Up to 50 percent faster CPU performance than Mac Pro® with a 16-core Xeon processor.
- Up to 3.4x faster graphics performance than the 27-inch iMac®, and over 3x faster than Mac Pro with its most popular graphics card.
- Up to 7.5x faster than the 27-inch iMac, and up to 3.7x faster than 16-core Mac Pro when transcoding video.
For Mac Studio with M1 Ultra 20-core CPU, 48-core GPU & 32-core Neural Engine:
- Up to 3.8x faster CPU performance than the fastest 27-inch iMac with 10-core processor.
- Up to 90 percent faster CPU performance than Mac Pro with 16-core Xeon processor.
- Up to 60 percent faster CPU performance than 28-core Mac Pro.
- Up to 4.5x faster graphics performance than the 27-inch iMac, and up to 80 percent faster than the fastest Mac graphics card available today.
- Up to 12x faster than the 27-inch iMac, and up to 5.6x faster than 28-core Mac Pro when transcoding video.
With its ultra-powerful media engine, Mac Studio with M1 Ultra can play back 18 streams of 8K ProRes 422 video, which no other computer in the world can do. It’s really a SMALL COMPACT MONSTER in disguised.
The complementing 27″ 5K Retina Studio Display is more than just a stunning looking screen. With A13 Bionic chip, 12MP Ultra Wide camera, four force-cancelling woofers, two high-performance tweeters and three mic array built-in. This is a video conference and movie playback powerhouse on its own. Not forgetting it will support Apple’s spatial audio and Dolby Atmos too.
The Mac Studio with M1 Max starts at S$2,899, while the M1 Ultra variant starts at S$5,899. The Studio Display is S$2,299.
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